Task 1. Vocabulary: Improve the newsflash below with the original expressions from the article you read. (See solutions in Comments)
Task 2. Writing: Google what happened to the Facebook advertising model. You can use this triplet: Facebook, marketing, uproar. If Googling doesn't get you quick results, it might make sense to go to The New York Times online, and make a search there. Then write an email to me of 50 words (ridiculously short, isn't it? ;) summarizing what you found out. I'm gonna send it back corrected.
Facebook news
Facebook wants every member to endorse products 1. for its advertisers. Mark Zuckerberg, the founder and chief executive of the superhot social network, today announced what the company calls “social ads.”
Facebook, the second most popular 4. friend gathering site, now will give advertisers the ability to create their own profile pages on its system that will let users identify themselves as fans of a product. Facebook’s model of promotion, 5. similar to news spreading through friends telling each other, will allow each user’s news feed to contain items like “Bobby Smith is now a fan of Toyota Prius.”
The ads 2. are together with what has been one of the most powerful features of Facebook, 3. the stream of messages on the front page, where members see a list of what their friends are doing — photos from their parties, new friends, favorite bands and so on.
News feeds can be linked to outside Web sites as well, so users can tell friends about what they rented at Blockbuster or are auctioning on eBay.
Facebook will offer all of those features to advertisers free. What it will charge for, however, is appending an advertisement to these news items. Toyota could buy the right to put a photo and a short message under every news-feed post that links to the Prius.
6. According to the plans the new advertising platform will start this week, and 7. the number of the companies that are participating is more than 60, including Coca-Cola, Blockbuster, Microsoft, Sony, Verizon and The New York Times.
The innovative feature of Facebook’s new advertising model is that it will enable advertisers to tap into the vast stores of data that its users provide, allowing them 8. to establish more direct relationships with consumers. They can display ads limited to people with certain interests, location, political views, favorite media, education and relationship status, which means they will 9. offer adverts that fit the users’ profile better than traditional ads.
Some, however, are not so enthusiastic about social network marketing. First, Facebook's move could cause the networking site to 10. be full of commercial messages, which may easily change the tone of the site. Although the friend can control what is shared, the user will have fewer choices over whether to receive ads, which would be marked "sponsored."
Many Facebook members may be reluctant to endorse an advertiser for fear of 11. losing the friendship of friends who had bad experiences with the same company, said Chris Winfield, who runs 10e20, an online marketing specialist.
"They are relying a lot on their users to make this happen, and that's going to be tricky," Winfield said.
Another problem Facebook might have to face is the revival of privacy complaints it faced last year. Although Facebook promises no information that could identify an individual will be 12. given to advertisers, some people may still find it creepy.
"Facebook is everyone's darling today. But if there is a perceptual problem as a safe place for communications, then will it be 2009's darling?" asks David Hallerman, a senior analyst at the research group eMarketer.
----Text compiled by Kisdobos using http://edition.cnn.com/2007/TECH/11/07/facebook.ads.ap/index.html and
http://www.nytimes.com/2007/11/06/business/06cnd-facebook.html?ex=1352091600&en=c3887c7e35c675ac&ei=5088&partner=rssnyt&emc=rss
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A hozzászólások a vonatkozó jogszabályok értelmében felhasználói tartalomnak minősülnek, értük a szolgáltatás technikai üzemeltetője semmilyen felelősséget nem vállal, azokat nem ellenőrzi. Kifogás esetén forduljon a blog szerkesztőjéhez. Részletek a Felhasználási feltételekben és az adatvédelmi tájékoztatóban.
kisdobos 2007.12.30. 23:48:06
1. on behalf of its advertisers
2. tie into
3. news feed
4. social networking site
5. akin to word-of-mouth marketing
6. is scheduled to start
7. the participants number more than 60 companies
8. to relate more directly to consumers.
9. serve more targeted adverts
10. be cluttered with commercial messages
11. alienating friends
12. pass on to advertisers
Facebook wants every member to endorse products 1. on behalf of its advertisers. Mark Zuckerberg, the founder and chief executive of the superhot social network, today announced what the company calls “social ads.”
The ads 2. tie into what has been one of the most powerful features of Facebook, the 3. news feed, where members see a list of what their friends are doing — photos from their parties, new friends, favorite bands and so on.
Facebook, the second most popular 4. social networking site, now will give advertisers the ability to create their own profile pages on its system that will let users identify themselves as fans of a product. Facebook’s model of promotion, 5. akin to word-of-mouth marketing, will allow each user’s news feed to contain items like “Bobby Smith is now a fan of Toyota Prius.”
News feeds can be linked to outside Web sites as well, so users can tell friends about what they rented at Blockbuster or are auctioning on eBay.
Facebook will offer all of those features to advertisers free. What it will charge for, however, is appending an advertisement to these news items. Toyota could buy the right to put a photo and a short message under every news-feed post that links to the Prius.
According to the plans the new advertising platform 6. is scheduled to start this week, and 7. the participants number more than 60 companies, including Coca-Cola, Blockbuster, Microsoft, Sony, Verizon and The New York Times.
The innovative feature of Facebook’s new advertising model is that it will enable advertisers to tap into the vast stores of data that its users provide, allowing them 8. to relate more directly to consumers. They can display ads limited to people with certain interests, location, political views, favorite media, education and relationship status, which means they will 9. serve more targeted adverts than traditional ads.
Some, however, are not so enthusiastic about social network marketing. First, Facebook's move could cause the networking site to 10. be cluttered with commercial messages, which may easily change the tone of the site. Although the friend can control what is shared, the user will have fewer choices over whether to receive ads, which would be marked "sponsored."
Many Facebook members may be reluctant to endorse an advertiser for fear of 11. alienating friends who had bad experiences with the same company, said Chris Winfield, who runs 10e20, an online marketing specialist.
"They are relying a lot on their users to make this happen, and that's going to be tricky," Winfield said.
Another problem Facebook might have to face is the revival of privacy complaints it faced last year. Although Facebook promises no information that could identify an individual will be 12. pass on to advertisers, some people may still find it creepy.
"Facebook is everyone's darling today. But if there is a perceptual problem as a safe place for communications, then will it be 2009's darling?" asks David Hallerman, a senior analyst at the research group eMarketer.
----Text compiled by Kisdobos using
edition.cnn.com/2007/TECH/11/07/facebook.ads.ap/index.html and
www.nytimes.com/2007/11/06/business/06cnd-facebook.html?ex=1352091600&en=c3887c7e35c675ac&ei=5088&partner=rssnyt&emc=rss