Kisdobos Presents: English for Marketers

An interactive workpad for Kisdobos's course "English for Marketers." For Arcus Search / Upper intermediate level ----Created by Kisdobos

Naptár

május 2024
Hét Ked Sze Csü Pén Szo Vas
<<  < Archív
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31

Answer Tips

Friss topikok

Linkblog

AnswerTips

2008.06.19. 17:40 kisdobos

CLASS 12.1: Networking, speed networking

 
Task 1. Use the chunks below to assemble a quote by the famous management guru, Peter Drucker.
 
are
at any other time,
business decisions
given
lunch and dinner
more
occur
on the subject
over
than
yet no MBA courses

Task 2. Every two sentences make up one statement. Find the pairs. Check out the meaning of the phrases in bold by doubleclicking them.
 
 
80% of the jobs available never get advertised.
 
 
According to CareerXRoad's 2007 Annual Sources of Hire Survey, 34% of new hires brought in from outside an organization were due to employee referrals.
  
 
The great myth of networking is that you start reaching out to others only when you need something -- like a job.
 
 
Many people start networking only after they've lost their jobs. Effective networking means creating contacts and relationships while you're still employed.
 
Networking isn't a process of making cold-calls to people you don't know.
 
 
It's talking to people you do know or asking them to introduce you to others.
 
 
Networking is always a two-way street.
 
 
It must benefit both persons to be most effective, so as you ask your network for help when you need, be prepared to return the favor when asked.
 
 
No one likes to be used. Follow up every conversation with a thank-you note, email or call.
 
 
Let your contact know whether his suggestions panned out or not. You may think your networking is over, but your paths may cross again.
.....
Task 3. ABS News – Vocab. Watch the video and fill in the gaps with the phrases below.
  
amount
appreciate
exchange
facing
familiar with
honing
industries
joined
judge of character
over
roughly
short period of time
span
tremendous
we bet

 
……………………… you haven’t heard of the business version
Dozens of people
……………………… business cards
In or outside of their …………………….
We’re ……………………… today by …
We’re all sort of ……………………………. speeddating
It’s a matter of meeting the most people you can within a very ……………………………..
……………………….. your skills in terms of
Your elevator speech
You have rows of people ……………………… each other
After a five minute …………………………..
……………………… two and a half minutes
In a short ………………………….. of time
You have to be a good ………………………………….
A …………………………….. amount of business
…………………………. the last couple years
We …………………………….. you being with us

1 komment

Címkék: class


2008.06.19. 17:34 kisdobos

EXTRA 12.1: Speed networking

 

Task 1. Write an email to your boss whether you think your company should participate in a speed networking event. Give two reasons (in separate paragraphs) why you think yes, or why you think no. In the third paragraph bring up an argument from the other side, and refute it, that is give a third argument supporting your own stance that shows why the opposite side is wrong.
Doubleclick on words you don't know to check up on their meaning.
Send your emails to me before next class.
 
 
January 2, 2007
The Hasty Hello
By JULIE BICK
 
 
How does speed networking work?
 
At “speed networking” events professionals move methodically from one business prospect to the next, getting acquainted for just a few minutes at a time.
 
It is the corporate equivalent of speed dating, invented in the late 1990s by a rabbi hoping to fix up Jewish singles, a practice that has since spread widely.
 
“You won’t have time to make a business deal in eight minutes, but you’ll gather a great list of people that you might work with in the future,” said Tom Jaffee, founder of Match Events (matchevents.com).
 
Speed networking events use the same approach as speed dating, so the participants meet random people in an orderly way. A few companies like Match Events and eXtreme Networking, which is based in Chicago and operates Speednetworking.com, use software to help make the perfect business match.
 
For this more advanced type of speed networking, those attending the event fill out profiles detailing their job description, title and industry, and specifying the types of people they would like to meet. For example, attendees may hope to meet new suppliers or customers, or service providers like payroll or legal professionals. The profiles and requests are then matched up electronically, and a personalized list is generated for each participant. At the speed networking event attendees chat successively with each person on their list, typically for five to eight minutes each.
 
In this way, attendees meet a wide selection of people. With speed networking, there’s always an incredible buzz in the room. People are excited and full of energy.”
 
“I wish all professional conferences included speed networking”
 
Aaron Abend, president of the Viapoint Corporation, a software company in Burlington, Mass., says he wishes that all professional conferences included speed networking. He recalled flying across the country to an Oracle database conference, in search of companies that might distribute his customer relationship management software.
 
Looking for a table of prospective partners, he ended up sitting with employees of the Food and Drug Administration who were at the conference solely to learn about features in Oracle’s software, and had no interest in his product. “We could do nothing for each other, and the meal was a total waste of time,” he said, “but it would have been too rude to get up and leave.”
 
The format is not for everyone, though. Speed networking may feel uncomfortable to those less confident in social situations, as they have to introduce themselves over and over. Some attendees may feel too rushed to absorb information. And if the room is not set up well, acoustics may hamper one’s hearing because of the many simultaneous conversations.
 
While attendees often have a list of people they want to meet, some also keep a list of people they want to avoid. Some software systems that organize speed networking events offer a “no meet” guarantee, which gives participants the option to list a person, company or profession they do not want to be matched with. “That helps alleviate the number of uncomfortable pairings,” said Adam Fendelman, vice president of eXtreme Networking.

Szólj hozzá!

Címkék: email vocabulary class controversial


2008.05.12. 19:07 kisdobos

CLASS 11.1: Wifi-piggybacking

 
In this class you will read about a new phenomenon: piggybacking, that is using someone else’s open wireless internet connection.
 
 
Task 1. Read the following text and think of three strong thesis statements.
 
Wi-fi Piggybacking
 
WiFi is everywhere, even in Prague panelaks, where I faced the dilemma common to every traveler with a laptop: to leech or not to leech? See, from our flat at the edge of the city, my wife and I discovered a range of WiFi signals coming from the gray apartment block next door. Most were secured, but a single network was tantalizingly open.
 
The options were stark; as renters, DSL was out of the question, and although dial-up access could be had for free (from the ISP), you paid a per-minute charge (to Český Telecom) that quickly became ruinous. Now, I know that most terms of service for broadband connections include a provision that the connection not be shared beyond a user's house, but I hadn't signed any such agreement. And, since most Czech broadband plans are paid for by the month and not by the megabyte, we weren't running up anyone's bill. So we connected—for two months.
 
I know I am not the only one who has been tempted by an open wi-fi access point. Piggybacking, the usually unauthorized tapping into someone else's wireless Internet connection, is no longer the exclusive domain of pilfering computer geeks or shady hackers cruising for unguarded networks. Ordinarily upstanding people are tapping in. As they do, new sets of Internet behaviors are creeping into America's popular culture.
 
"I always find people out there who aren't protecting their connection, so I just feel free to go ahead and use it," Mr. Caroso said. He added that he tapped into a stranger's network mainly for Web surfing, keeping up with e-mail, text chatting with friends in foreign countries and doing homework.
 
Many users do not bother to secure their networks with passwords or encryption programs. The programs are usually shipped with customers' wireless routers, devices that plug into an Internet connection and make access to it wireless. Many home network owners admit that they are oblivious to piggybackers.
 
Apparently, authorities are more aware of piggybacking. Two people in 2007 were cautioned for using people's wi-fi broadband internet connections without permission.
 
Neighbours in Redditch, Worcestershire, contacted police on Saturday after seeing a man inside a car using a laptop while parked outside a house. The man was arrested and cautioned for dishonestly obtaining electronic communications services with intent to avoid payment.
 
Authorities noted that if people were using someone else's network to enter illegal porn sites, for example, it would be very difficult to trace them.
 
 
Text created by Kisdobos by merging parts of the following articles:
 
 
Task 2. You’ll get a bunch of opinions coming from both sides in the debate. Let’s split into groups. Each group is going to read different opinions. Agree on a title with your partner for each opinion so that you can recall them more easily during the discussion. Then find a partner from another group to discuss the viewpoints you read.
 
 
Group A
 
1.       Leeching during travelling?
"WiFi is everywhere, even in Prague panelaks, where I faced the dilemma common to every traveler with a laptop: to leech or not to leech? The options were stark; as renters, DSL was out of the question, and although dial-up access could be had for free (from the ISP), you paid a per-minute charge (to Český Telecom) that quickly became ruinous. Now, I know that most terms of service for broadband connections include a provision that the connection not be shared beyond a user's house, but I hadn't signed any such agreement. And, since most Czech broadband plans are paid for by the month and not by the megabyte, we weren't running up anyone's bill. So we connected—for two months."
 
2.       Slowing down the internet
For a while, the wireless Internet connection Christine and Randy Brodeur installed last year seemed perfect. They were able to sit in their sunny Los Angeles backyard working on their laptop computers.  But they soon began noticing that their high-speed Internet access had become as slow as rush-hour traffic on the 405 freeway. "I didn't know whether to blame it on the Santa Ana winds or what," recalled Mrs. Brodeur. The "what" turned out to be neighbors who had tapped into their system. The additional online traffic nearly choked out the Brodeurs, who pay a $40 monthly fee for their Internet service, slowing their access until it was practically unusable.
 
3.       Reading someone else’s newspaper
"Many who piggyback say the practice does not feel like theft because it does not seem to take anything away from anyone. Once a router is installed, the user doesn't pay anything additional to log on each time. One occasional piggybacker recently compared it to "reading the newspaper over someone's shoulder."
 
4.       Victimless crime?
"When you steal something, there's typically a victim. With WiFi, IT security and control firm Sophos thinks the ISPs are the victims. "Stealing WiFi Internet access may feel like a victimless crime, but it deprives ISPs of revenue," according to Sophos' senior technology consultant Graham Cluley. The argument that using open WiFi networks deprives ISPs of significant revenue is also a red herring. Take the case of public WiFi hotspots: official hotspots aren't that difficult to find in major cities—every public library in Chicago has open WiFi, for instance. Are the public libraries and the countless other free hotspot providers helping defraud ISPs? No, they're not. There's no law that using the Internet requires payment of a fee to an ISP, and the myriad public hotspots prove this."
 
5.       Doesn’t feel right
"Christina McDonald of Shadyside said she can find numerous signals available from neighbors. She just doesn't feel right about using them to get online, even if it won't show up on their bill. "I do not take advantage of someone else's stuff," she said."
 
6.       Community spirit 
"If my car overheats close by someone’s gardone hose and nobody’s there to ask, then I’ll use it. If I’m lost at night with a map, I’ll use someone’s porch light to read the map. And if I absolutely need to check my email RIGHT NOW, or look up directions on Google RIGHT NOW, I’ll login to their open network too. People, for heaven’s sake, where has the community spirit gone?? Don’t get all bent out of shape if someone logs into your precious WiFi network, and don’t abuse the bandwidth of someone’s open network."
 
 
Group B
 
1.       Water hose
Ed Schlesinger, a professor in Carnegie Mellon University's Department of Electrical and Computer Engineering, likened a Wi-Fi signal to a water hose. "If I'm trying to fill my bucket, and someone else is also using my hose, my bucket won't fill up as quickly," Schlesinger said. However, most Wi-Fi signals have the strength of a fire hose, so taking a couple "drops" won't affect the flow in any real way, he said.
 
2.       Access to confidential data
In New York and California, local governments are passing laws aimed at stopping people from piggbacking on open Wi-Fi networks. Last October, the local government in Westchester County, N.Y., began enforcing a countywide law requiring all commercial businesses to secure their WLAN access or face fines. The county is worried about piggybacking because, says county CIO Norm Jacknis, “On these networks, there’s unfettered access to confidential data, and we have a problem with that.”
 
3.       Public service
"In the background lurks the issue of the ethics of leeching. Columnist Jeffrey Seglin argued recently that there is nothing wrong with using an open WAP if you don't have to do any hacking to get on, while a recent New York Times op-ed piece went as far as to say that leaving your WiFi network unprotected is a public service."
 
4.       Stealing electricity
Most Internet suppliers in America charge a flat monthly rate, but if they start charging for usage time, like Internet companies do in most other countries, "borrowing" a Wi-Fi signal could rack up monthly bills for the owner. "In that case, it would be like plugging into your neighbor's socket and actually stealing his electricity," Schlesinger said.
 
5.       Ripping off the water company
"It's time to put an end to this silliness. Using an open WiFi network is no more "stealing" than is watching TV in someone else’s apartment. If the WiFi waves come to you and can be accessed without hacking, there should be no question that such access is legal and morally OK. If your neighbor runs his sprinkler and accidentally waters your yard, do you owe him money? Have you done something wrong? Have you ripped off the water company? Of course not. So why is it that when it comes to WiFi, people start talking about theft?"
 
6.       Let the victim ignore it or press charges
A man was convicted of fraudulent access to a computer network, fined $400 and sentenced to 40 hours community service. It wasn't a casual case of piggybacking, he'd been checking his email daily outside the coffee shop. However, the owner was okay with that. That makes me think that the easiest way to solve this issue is to simply declare that all criminal charges must be pressed by the victim or legal proxy to the victim such as a guardian or legal representative. In this case, that would mean that the officer would be free to report the incident to the shop owner who could then shrug and ignore it, or press charges.
 
 
Group C
 
1.       Yard lights
"If my neighbor turns his yard lights on and the beams of light stray onto my property, should I put up a barrier or be arrested because I am benefiting from “his” light as I walk up to my door? It’s just wavelengths. Please get off the moral high horse folks."
 
2.       How much bandwidth is too much to use?
"I find it quite easy to log in and gain Internet access," he writes. "As I see it, I am not really stealing anything. As long as I am limiting my use to standard e-mail or Web access, I am not using enough bandwidth to degrade her own Internet activity, so no harm done, right?"
 
3.       Should you ask your neigbors first?
"While I suppose that an argument could be made that you should never use what you don’t pay for, I don’t think this would apply here. There are other ethical considerations, of course, such as whether you should alert your neighbor about his open network and see if he minds your use of it."
 
4.       Theft is theft
"Theft is theft. You are taking services that you aren’t entitled to. If someone left their car doors open, that’s not an invitation for you to take it, or even to sit in it, and play the radio."
 
5.       An invitation to use it
"Some people leave their wireless access points wide open deliberately. To the person with a laptop and a sudden need to check e-mail or surf the web, it's not possible to tell who is leaving their access points open deliberately and who just plain doesn't care. The access point is there and the virtual doors are unlocked, so why not take advantage of it if you're in need? I think leaving a wi-fi network open should be considered a courtesy, an open invitation to use it."
 
6.       Downloading pirated movies
"If your Wi-Fi is not secured, a neighbor could be downloading pirated movies via your internet connection. IT security and control firm Sophos is warning computer users of the importance of properly securing your Wi-Fi networks following reports that people who illegally download music and films may have their internet subscriptions cancelled. The proposed Green Paper, which the Government is due to unveil next week, will require internet service providers (ISPs) to take action against the estimated six million users a year in the UK who access pirated material. Sophos experts note that this legislation could cause headaches for both ISPs and Wi-Fi users, as customers can claim that other people have been illegally piggybacking on their internet service. Last November, a Sophos poll of 560 computer users revealed that 54 percent have stolen Wi-Fi internet access in the past."
 
 

Szólj hozzá!


2008.04.23. 14:28 kisdobos

CLASS 10.1: Defend your client, Mr Pistorius

Task 1. Read the article and vote in the opinion poll whether to allow Oscar Pistorius to run in the 2008 Olympics or not.
 
Friday Poll
Should Amputee Oscar Pistorius Be Allowed To Sprint In The Olympics?
Can a Disability Give You Too Much Ability?
 
South African Oscar Pistorius can run faster than just about anyone on earth which is pretty amazing considering that he doesn't have legs. Due to a congenital condition, the 20-year-old from Pretoria was born without any fibulae. Before his first birthday, his parents were faced with two choices: he could either spend the rest of his life in a wheel chair, or have both legs amputated from the knee down. They chose the latter, outfitting their son with prosthetic legs that allowed him to walk like anyone else, and it turns, to run even faster.
 
Since Athens, Pistorius has been running in Paralympic events, but also against able-bodied runners. Now Oscar Pistorius is training for the 2008 Olympics. Not the 2008 Special Olympics or a Paralymics, but the able-bodied 2008 Games in Beijing. Having already shattered the 100 and 200 meter world records for disabled athletes, Pistorius is looking to change his nickname from the "fastest thing on no legs" to "fastest man on earth." And with his specially designed "Cheetah Flex Foot" prosthetics, there's a chance he might.
 
The high tech blades, attached just under his knees, are lighter and longer than average human lower legs and to date have carried him 100 meters in under 11 seconds. But some people argue this gives Pistorius an unfair advantage, including officials at the International Association of Athletics Federations (IAAF), who have "proposed a new rule that would outlaw them." Pistorius and his coach deny any advantage stating that because of his prosthesis, he needs more energy to start running than others, and is far more susceptible to slipping.
 
Pistorius is forcing the sports world to rethink what it means to be a disabled athlete. Is he so close to world-class that his limitations, his prosthetic legs, represent a disadvantage? Or are the Cheetahs an advantage, an artificial enhancement that makes him faster than he would be if he had natural legs? After all, improvements in human performance are normally limited by biology and evolution. Not in Pistorius’ case. His legs are constantly upgraded by a pit crew of Icelandic gearheads at one of the world’s most sophisticated prosthetic manufacturing facilities.
 
No one expects able-bodied runners to compete head-to-head with wheelchair-bound marathoners. The wheels confer an obvious speed advantage, and maybe Oscar Pistorius’ Cheetahs do, too. So the real question is this: Do able-bodied athletes need protection from him?
 
Now's your chance to weigh in: Are Oscar Pistorius's prosthetic legs too much of an advantage or does this amazing athlete deserve a shot at Olympic gold?

 
Task 2. Read these two articles for more background and try to understand the ongoing legal debate. Then split up into groups of lawyers and Court representatives. The lawyers should think of as many strategies (not just arguments) as possible to defend their client, so that in case one strategy should fail, they can resort to another. Strategies may include anything from legal, scientific or moral argumentation to emotional blackmail to bribery – except for threatening with the Mafia.
 
At the same time, the representatives of the Court of Arbitration for Sport (CAS) should prepare their strategies to fend off this and any future attacks from the Pistorius legal team.

 


Disabled sprinter Pistorius appeals Olympic ban
February 15, 2008
 
PARIS (AFP) - South African 'Bladerunner' Oscar Pistorius has taken his fight to have an Olympic ban overturned to the international Court of Arbitration for Sport (CAS).
 
The disabled sprinter, who had both his legs amputated below the knee as a child and runs with carbon fibre blade attachments, wants to be allowed to compete in the 400m in normal Olympics as well as the Paralympics.
 
But the International Association of Athletics Federations (IAAF) took the decision to prevent Pistorius from competing in the Beijing Olympics after a scientific study revealed that he used 25 percent less energy than able-bodied runners to run at the same speed.
 
The 21-year-old spent two days in Cologne, Germany, last November undergoing tests alongside five able-bodied athletes of similar ability but he rejected the findings, claiming the tests were flawed.
 
Now Pistorius has appealed to CAS, and the Lausanne-based body will likely deliver its verdict within four months.
 
Were he to receive a favourable outcome from CAS, Pistorius would still have to improve on his personal best of 46.46 sec to achieve the Olympic minimum qualifying standard of 45.95 sec, or 45.55 should another South African beat that mark.
 
 
                                             
Oscar Pistorius announces own research: he has no advantage
March 07, 2008
 
Oscar Pistorius yesterday announced that he has conducted his own studies in Texas. While these were claimed to have contradicted many of the results from the IAAF testing performed in Cologne, Germany, last year, it is strange that Pistorius questioned the completeness and validity of the research in the first place, since they had opportunities to ensure its validity before and while it was conducted. (They had input and opportunity to help design the studies, and were of course on-hand when the testing was done, to ensure that it was being done fairly.)
 
Not a single IAAF official was present during these Texas tests, the IAAF was not consulted in any way, and had no opportunity to view the testing while it took place. Understandibly, the IAAF have dismissed the test result.
 
It would be useful to see a critical analysis of the Pistorius testing, but unfortunately, that is not possible, since Pistorius and his lawyer have refused to say who did the testing, what it consisted of, and what it showed.
 
Time will tell how this all transpires, and what the truth is.
 

Szólj hozzá!

Címkék: role play persuasion


2008.04.01. 11:09 kisdobos

Career Skills: Getting things done

 
Talking about deadlines
This is urgent. We must do it right away (=immediately).
I’d like to get it done in a week, if possible.
It’s important to confirm the numbers by the end of the month.
We need to book as soon as possible.
There’s no rush. We can do that any time.
 
Getting people to do things
I’m sorry to trouble you …
Is there any way you could …?
Would you do me a favor and …?
I wonder if you could …?
Would you mind doing sg for me?
I’d really appreciate it if you could …
Do you think you could possibly …?

1 komment

Címkék: class vocabulary list career skills


2008.03.19. 08:17 kisdobos

REVISION: Community listings

Task 1. Personals. Let’s play pretend you want to join the Couchsurfing community. Create a personal profile for yourself. Here are examples from another member.
 
My interests
I like anything life has to offer. Every experience is just that, an experience that we both learn and grow from. I hate the cold... in weather and in people!
 
My philosophy
Take every opportunity and follow your gut feeling when time and circumstance allows. Life is an amazing gift that should not be squandered on negative thinking!
 
Types of People I enjoy
Everyone is essentially a good person at heart and while although we have a good days and bad, I do not pretend to get on well with everyone I meet, I just think that within the first 5 minutes you will know what to expect!
 
One Amazing Thing I've Seen or Done
I have had a gun pulled on me hitching in Australia when I was 19. I have seen toilet flush down both clockwise and anti-clockwise. North and south hemisphere.... less than half the world can boast that baby!!!
 
 
 
My interests
 
 
 
 
My philosophy
 
 
 
 
Types of People I enjoy
 
 
 
 
One Amazing Thing I've Seen or Done
 

Szólj hozzá!


2008.03.11. 19:25 kisdobos

CLASS 9.1: Couchsurfing

Motto: “The best way to find yourself is to lose yourself in the service of others.” ----Gandhi
 
Hello. This is gonna be a class on travelling around the world. Let’s first do a quick travellers’ quiz.
 
Task 1. Let’s share some info.
 
1.       Are you planning on going anywhere abroad for your next vacation?
2.       If so, where? Who with? How long will you stay?
3.       Which one of the countries would you like to visit most? Which ones would you skip? Bulgaria, Kenya, Australia, Iceland, the US, Qatar, Brazil.
4.       When you travel do you like to visit the popular tourist attractions or do you like to visit less frequented places? What’s your idea of getting to know a foreign culture?
 
 
Task 2. Brainstorming. We want to go travelling. Let’s collect as many ideas as we can to minimize our costs. How could you save money during a foreign trip?
 
Let’s collect a few ideas for how we could connect with the locals once we’re there.
 
.
Task 3. What is couchsurfing? Check out http://www.couchsurfing.com, then read this intro from The NYTimes.
 
 
Surfing the World Wide Couch
September 20, 2007
 
Couchsurfing.com is a three-year-old global community build on a MySpace/Facebook model of personal profiles connected through a network of “friends.” According to statistics on the site, it has well over 300,000 members from more than 31,000 towns and cities around the world.
 
The group’s philosophy is also its method, which might be summed up this way: I will offer you my couch free, along with the company of my friends and a tour of my favorite spots in my city. In return, you will give of yourself, and not just slink into my home at 3 a.m. after you’ve done your own tour of my city. In this way, we will be friends, if only for a day or two.
 
Or, as its mission statement proclaims: “Participate in creating a better world, one couch at a time.”
 
 
 
 
Task 4. Video: Couchsurfing history. Founder tells about history of Couchsurfing.
 
.
Find phrases with similar meanings in the video:
 
1.       ……………………………………..….: sleep in sy’s home
2.       ………………………………..………..: say this when you want to shorten your story
3.       ……………………………..…………..: contacted
4.       …………………………….…………..: spend time together
5.       …………………………….…………..: I will never forget
 
Complete the history with information from the video.
 
It was in 2004, with the launch of The CouchSurfing Project, that a verb was coined and a mainstream travel trend born. Couchsurfing.com was the brainchild of Casey …………………., an American web consultant who, after buying a ……………… flight to …………………………….., realised that he had no interest in spending his hard-earned greenbacks on “rotting in a hotel all weekend playing Mr Tourist”. After a bout of beard-scratching, he came on the idea of using the random networking potential of the internet to ……………………………. a couple of thousand Reykjavik students, asking whether they’d put him up on their sofas and show him around their home city. The same year, Fenton launched the CouchSurfing Project.
 
 
 
Task 5. Video: Insert the words into the sentences by watching the video.
 
.
Overnight, look up, encouraged, hosted, out, verify, referral, there’s no way, embrace
 
1.       Let’s say you’re planning an ………………………… trip
2.       You ………………… people willing to let you spend the night in their home
3.       Although not required, you’re …………………………… to make your home available to other surfers
4.       I’ve only been a member for probably less than a year, I’ve only ……………… one person, only surfed once, but those experiences were so positive. I met people that I would have never met.
5.       I wanted to help …………………. where I can.
6.       I’ve done everything the website recommends to …………………… my host.
7.       A ……………………………….. and verification system helps to ensure potential guests are who they say they are
8.       A lot of the stuff you see on the internet is just made up. ……………………….. to prove to who that person is until you get there.
9.       Couchsurfers …………………………….. it as much more than a way to save money. They see the strangers willing to host them as “friends they haven’t met yet”
 
 
Task 6. Opinions. It’s cheap, it’s sociable, but would you stay in a stranger’s home? Which view below do you share?
 
1.       With regard to Couchsurfing, he added, “This is a generation that’s all about talking to strangers. And why stop there? Why not crash at their place?”
 
2.       Then Mr. Torkells, 38, asked “This is for the young, right? I don’t even want to sleep on my sister’s couch.”
 
3.       Couchsurfers and hosts see eachother as “friends they haven’t met yet.”
 
4.       My friends and coworkers say I’m nuts having you here, of course,” laughs Elizabeth, the straight-talking, 26-year-old Californian stranger in horn-rimmed specs who’s my host for a spring city break in New York. “Inviting a complete unknown off the internet to stay in my small apartment... they say you’re out to rob me. But there would be much easier ways to do that, wouldn’t there?”
 
 
Questions
Who is taking more risks, the visitor or the host?
Do you think strangers can be trusted?
Do you think you could trust vouched for members?
 

1 komment

Címkék: video vocabulary listening speaking class community listings controversial


2008.03.11. 19:24 kisdobos

CLASS 9.2: Couchsurfing - Vocabulary list

1.       stay with sy (=crash at sy’s place): sleep in sy’s home
2.       to make a long story short: a phrase to use when you feel your story has been too long
3.       ended up getting in touch with: contact
4.       Let’s hang out for the weekend: spend time together
5.       Memories I’ll cherish forever: I will never forget
6.       a tour of my favorite spots in my city
7.       it was in 2004, with the launch of The CouchSurfing Project, that a verb was coined (to couchsurf) and a mainstream travel trend born.
8.       Couchsurfing.com was the brainchild of Casey Fenton, an American web consultant, who …
9.       after buying a bargain flight to Iceland, realised that he had no interest in spending his hard-earned greenbacks on “rotting in a hotel all weekend playing Mr Tourist”
10.    Fenton came on the idea of spamming a couple of thousand Reykjavik students, …
11.    asking whether they’d put him up on their sofas and show him around their home city.
12.    Let’s say you’re planning an overnight trip
13.    You look up people willing to let you spend the night in their home
14.    I’ve only hosted one person, only surfed once, but those experiences were so positive.
15.    I wanted to help out
16.    I’ve done everything the website recommends to verify my host
17.    A referral and verification system helps to ensure potential guests are who they say they are
18.    A lot of the stuff you see on the internet is just made up.
19.    There’s no way to prove to who that person is until you get there.
20.    I tested out my own zipcode
21.    willing to give up their couches for the cause
22.    I looked up couchsurfing.com
23.    The website offers a ton of smart travel and surfing advice
24.    Members can vouch for other members they know

Szólj hozzá!

Címkék: class vocabulary list


2008.03.11. 19:23 kisdobos

EXTRA 9.1: Video report

Task 1. Video: Report on couchsurfing. Fill in the gaps with the words below.
.
.
a ton of
crash
looked up
people travelling
tested out
the cause
vouch
 
1.       ……………………… on other members’ couches while they’re there
2.       you’re opening your home to ……………………………..
3.       I ……………………….. my own zipcode
4.       willing to give up their couches for ………………………….
5.       I ………………………….. couchsurfing.com
6.       The website offers ……………………………. smart travel and surfing advice
7.       Members can ……………………….. for other members they know
 

1 komment

Címkék: video vocabulary listening extra


2008.03.11. 19:22 kisdobos

EXTRA 9.2: Write a persuasive email

Task 1. Write a 300 word email to a friend and try to convince him or her to join you to do couchsurfing during your travels. Post your email in Comments. In your email
 
1.       Convince your friend that couchsurfing is safe (mention the vouching system, if you need more info on it, read the FAQ here:
2.       Argue that you could save a lot of money this way
3.       Explain why you think it’s better to not “play Mr Tourist”
4.       Explain how important you think it is to connect with locals, and why couchsurfing could be your best shot at that
 
Alternatively, you can write to talk him or her out of couchsurfing. In this case try to convince your friend to stay at youth hostels while you're travelling. In your email
 
1.       Explain why you think couchsurfing is not safe
2.       Argue that there are other ways of saving money
3.       Explain how important it is for you, too, to connect with locals, and suggest other ways to make friends abroad

2 komment

Címkék: email writing extra persuasion community listings


2008.03.05. 08:02 kisdobos

CLASS 8.1: Craigslist - A uniquely U.S. phenomenon

 

Hello. In this class we’re gonna find out about a uniquely American phenomenon: Craigslist. We’re gonna watch founder Craig Newmark on the Jon Stewart show. All you need to worry about now is to figure out three things:
 
1.       When did Craig start Craiglist?
2.       What is his day-to-day job?
3.       How rich is Craig?
 
 
Task 1. Transcript: Craig Newmark on the Jon Stewart Show. (http://www.spike.com/video/2827293)
 
Jon: Welcome!
 
Craig: I’m very glad …………………………………
 
Jon: Why is it that …………………………… seem to have so many afternoons free?
 
Craig: They’re at work, they’re bored, they have a broadband connection
 
Jon: And this is how it starts. When did you start Craigslist?
 
Craig: Just about ……………. years ago, I was working at a company in Frisco, I was seeing a lot of people giving each other a break, figuring I should do some of that.
 
Jon: In terms of … afternoon delight ... is …………………………………….
 
Craig: We’re about serving everyday human needs, we started more with jobs and
……………………………...
 
Jon: ……………………………….. that changes.
 
Craig: We can see who’s spending time looking there.
 
Jon: Is that true?
 
Craig: Yes
 
Jon: ********** First of all, you created this company, you should be ………………………………, and doing terrible things to people that you force to be
 
…………………………….., and yet you’re still involved in customer relations. You’re still answering emails?
 
Craig: I spend my time, you know, full time, ………………………………………, usually means answering emails. There’s sometimes problems, let’s say, somebody needing a hand, or somebody reporting what could be a petty scam.
 
Jon: When you mean ………………………., would that include saying you’re 26 and athletic and ready for anything, and then it ……………………………………….. and dude.
 
Craig: That ……………………………………. We get small scams like letters from Nigeria, bigger scams coming from Washington. We try to do what we can.
 
Jon: The most amazing thing …………………………, and the thing that I think seems to work about it is that you haven’t sold the company to a larger entity that now has to ……………………more money ………………………….. Is that why it’s still so successful?
 
Craig: Well that’s part of the whole culture of ………………… thing ………………………… The deal is people ask us, ask Jim who really runs the company, and me, why don’t we ……………………... Well, we don’t need that money. We’ve never taken an investment. We don’t know what we’d do with that much money. We know some of those guys back in Silicon valley, and they’re not any happier than anyone.
 
Jon: Really, you don’t think that maybe being able to …………………………….. in gold wouldn’t … and I’m not saying every day, I’m just saying that, let’s say, hey it’s Tuesday, let’s go ball dipping.
 
Craig: Maybe if I had that much money I’d be tempted to grow a comb forward.
 
 
Task 2. Give advice to a friend of yours who’s visiting from the US, and tries checking out Craigslist Budapest looking for a flat.
 
Hey!
 
Found a nice apartment on Craigslist. It’s at the center of town for a very good price. The owner sounds nice, I saw pics of the Apt, but I'm wary of the fact that they don't have a website and that no security deposit is required. Just wondering what thoughts you guys have on booking a Budapest vacation rental through Craigslist?
 
Love,
Dave
 
 
Language for giving advice
 
Yeah, that sounds like a good idea.
I’m not sure that’s such a good idea.
I don’t think it’s a good idea to …
I suggest you …
Why don’t you …?
I think you’d be better off …-ing …
What I would do is …
What I suggest you do is …

1 komment

Címkék: video listening class community listings transcript


2008.03.05. 08:01 kisdobos

CLASS 8.2: Why Craigslist's success?



Task 1.
Thoughts about Craigslist. Check out http://craigslist.org. Spend 5 minutes on the site. Why do you think such a simple website as Craigslist can be so successful?
Here's some more insight into the Craigslist phenomenon. I deleted some words from each text. Once you’ve done putting back the phrases, take notes because next you will need to share your information with the rest of us.
 
INTRO
in 2006 over 2005; at; monetize; a for-profit entity; bare-bones
 
Craigslist.org is not really run like a typical company. Craigslist fashions itself more of a public service than, eschewing (=giving up, missing) many opportunities to its user base.
 
The site is a design and yet draws anyone and everyone for job opportunities. Craigslist has clearly established itself as one of the leading online brands and the dominant presence in the US online classifieds market.
 
According to Alexa, Craigslist’s traffic is up greater than 5X, as it has expanded its geographic presence to about 200 cities. Over 10M monthly unique visitors and 3B pages views per month, Craigslist is the number 7 ranked site in the US (and 25th globally) according to Alexa. Craigslist is also one of the earliest examples of a site built through word of mouth marketing.
 
 
1. CULTURE OF TRUST
a culture of trust; to flag; not in it for the money; major changes to the; into
 
Craigslist creates around the site in many ways:
--Craig and the Craigslist staff actively respond to user e-mails.
--Craigslist does not make any site without first announcing and testing response from users.
--Craigslist actively user incorporates feedback the product. Craig told me that there has not been any popular suggestion that they have not incorporated into the site.
--There’s no banner advertising on the site, which contributes to the perception that Craigslist is.
--Users are the primary mechanism for filtering inappropriate/miscategorized content. The staff also lightly moderates posts, but for the most part, it is up to the users content.
--Lastly, the .org domain name contributes to a non-profit perception.
 
 
2. COMMUNITY AND FUN
foster the sense; their thoughts; is a big understatement; coming back to; the outlandish posts
 
To characterize Craigslist as just a classifieds site, I would argue that the entertainment value of the site to users is a key aspect to the Craigslist consumer experience. I often peruse (=browse) the site to read in the “Casual Encounters”, “Rants and Raves”, and “Missed Connections” sections. My friends also e-mail me entertaining Craigslist posts from time to time.
 
These non-commercial sections of the site are important for several reasons. While I rarely post or respond to these sections, they keep me the site even when I am not looking for an apartment or job.
 
Others find it fulfilling to have a forum to air, thereby giving users a voice in their community. This creates a pattern of usage that is more frequent than buying or selling an item.
 
Finally, these posts of community and trust that give consumers greater confidence in the commercial-oriented classifieds.
 
 
3. SITE EASE OF USE
done a terrific job of; also important in; thereby allowing
 
Craigslist has removing barriers for users to post and browse the site. Perhaps the key product decision was not requiring user registration, anonymous posting and browsing.
 
A simple, text-based format was the age of dial-up connections to keep site performance fast. The user self-service site publishing tools are also intuitive and core to the site.
.
.
HISTORY
that particular city; through word of mouth; upcoming tech or art events in
 
Given that Craigslist initially started as an e-mail distribution list, it was indeed marketed solely – if you can even call it “marketed”.
 
Craig originally started Craigslist to tell friends about SF. Once the number of people on the list grew too large, Craigslist became a formal website. The content quickly expanded from events to a full range of classifieds.
 
Craigslist will add a new city to Craigslist when there are enough requests from users to add.
.
.
PROFITS
charging for; 10 times; in; turned down
 
Craig has many acquisition offers for Craigslist that would by any measure make him a very rich man. Craigslist’s CEO Jim Buckmaster has stated that Craigslist could probably make the revenue it makes today if they tried.
 
Craigslist is just happy to make a good living for the employees of Craigslist without the need to make an extravagant profit. Craigslist is generating anywhere from $10-20M per year revenue and employs just 19 people. Craigslist makes money by job listings in a few major cities.
 

1 komment

Címkék: vocabulary speaking class community listings giving advice


2008.03.05. 08:00 kisdobos

CLASS 8.3: Craigslist - Vocab list

The Jon Stewart Show
 
1.       Craig: I’m very glad to be here.
2.       Jon: Why is it that horny people seem to have so many afternoons free?
3.       Jon: In terms of … afternoon delight ... is what you’re suggesting?
4.       Craig: We’re about serving everyday human needs, we started more with jobs and places to live
5.       Jon: How quickly that changes
6.       Jon: You created this company, you should be flying around in jets, and doing terrible things to people that you force to be subservient to you
7.       Craig: I spend my time, full time, doing customer service, usually means answering emails.
8.       Jon: When you mean petty scam, would that include saying you’re 26 and athletic and ready for anything, and then it turns out that you’re 45 and dude.
9.       Craig: That has been an issue.
10.    Jon: The most amazing thing about it that you haven’t sold the company to a larger entity that now has to make more money off it.
11.    Craig: Well that’s part of the whole culture of trust thing we got going.
12.    That’s why we don’t sell out.
 
Some thoughts about Craigslist
 
13.     The site is a bare-bones design and yet draws anyone and everyone for job opportunities.
14.    Given that Craigslist initially started as an e-mail distribution list, it was indeed marketed solely through word of mouth – if you can even call it “marketed.”
15.    Craig originally started Craigslist to tell friends about upcoming tech or art events in SF.
16.    Craigslist has done a terrific job of removing barriers for users to post and browse the site.
17.    Perhaps the key product decision was not requiring user registration, thereby allowing anonymous posting and browsing.
18.    To characterize Craigslist as just a classifieds site is a big understatement.
19.    I would argue that the entertainment value of the site to users is a key aspect to the Craigslist consumer experience.
20.    I often peruse the site to read the outlandish posts in the “Casual Encounters” and “Rants and Raves” sections.
21.    These posts foster the sense of community and trust that give consumers greater confidence in the commercial-oriented classifieds.
22.   Craigslist has some mechanisms for preventing the posting of inappropriate content, but for the most part, it is up to the users to flag content (=for removal).
23.    Craigslist is more of a public service than a for-profit entity, eschewing many opportunities to monetize its user base.
24.    Craig has turned down many acquisition offers for Craigslist that would by any measure make him a very rich man.
 
Interview with Craig Newmark
 
25.   Back in 1994, Craig Newmark was working a computer security job at Charles Schwab
26.   His friends loved it, word spread.
27.   A: In 1994, I was at Charles Schwab basically evangelizing the Internet.
28.   I figured I should do some of that, too, and that it would help me connect with people better.
29.   It grew by word of mouth, and more people wanted to be on the thing.
30.   Over time people started to say, "Hey, can we put this job on there?" or "Can you post this thing I want to sell?"
31.   As a business, basically, we charge for job postings.
32.   Craigslist charges $75 to post a job opening in San Francisco.
33.   There's 15 of us right now.
34.   The staff is made up of few people deliberately.
35.   We've turned over a lot of control to people who use the site.

Szólj hozzá!

Címkék: class vocabulary list community listings


2008.03.05. 07:59 kisdobos

EXTRA 8.1: Craigslist video

Task 1. Let’s listen to this college HW video to find out more about Craigslist. Pick the answers that are closest to what you heard in the video.

 
 
1.      What happened to communities in the dotcom age?
        A. They disintegrated                        B. moved online                   C. they got harder to form
 
2.       Craigslist corresponds to which section of a newspaper?
        A. Small ads                       B. Op-Ed                C. Theater reviews
 
3.       When was it founded?
        A. 1990                 B. 1995                  C. 1999
 
4.       What’s the function of the community on Craigslist?
        A. to guard the integrity (=honesty) of the site              B. to connect and go out together   
C. to advise new users on how to use the site
best
 
5.       Is it free to post on Craigslist?
        A. Yes         B. Mostly yes         C. It’s a paying service for new users, free for longtime users
 
 
Task 2. Find synonyms in the video for:
 
1.       moved online
2.       Small ads
3.       Mark inappropriate content
4.       Mostly yes        

1 komment

Címkék: video vocabulary listening extra community listings


2008.03.05. 07:58 kisdobos

EXTRA 8.2: Wordsearch

Task 1. Word search.

horny                                monetize
charge_for                       for-profit
turn_down                       bare-bones
petty_scam                      foster
understatement              outlandish

 

SCROLL

 

DOWN

 

TO

 

SEE

 

SOLUTIONS

 

 

Task 2. Write personal sentences with the following chunks (so talk about things that happened to you, or you heard about). Post them in Comments.
 
1.       How quickly ……………………….. changes
2.       The most amazing thing about ……………………………
3.       I came in this morning and it turned out that ……………………
4.       ………………………… has been an issue .....................
5.       The best place to live in Budapest ……………………………
6.       I spend my time …………………….-ing ……………………
7.       ……………………………………………. through word of mouth
8.       To say that …………………………………… is a big understatement.
9.       I turned down ………………………………………………………
10.    Our staff is made up of ………………………………………………..
11.    ……………………………… has done a terrific job of …………….....
12.    An upcoming event I'm interested in is …………………………………
13.    I was charged ……………………………………………………
14.    There’s ………………………. of us in …………………………………

 

Szólj hozzá!


2008.03.05. 07:57 kisdobos

EXTRA 8.3: Interview with Craig Newmark

 

Task 1. Reading: Read the interview with Craig Newmark.Write out phrases next to the verbs below to illustrate the way people use them. See solutions in Comments.
 
VERBS
1.       charge (charge for job postings; Craigslist charges $75 to post a job opening)
2.       connect
3.       evangelize
4.       flag
5.       grow
6.       explain
7.       post
8.       is made up of
9.       moderate
10.   spread
11.   thrive
12.   turn over
13.   work
 
 
Interview with Craig Newmark
August 15, 2004
 
Back in 1994, Craig Newmark was working a computer security job at Charles Schwab and looking for ways to improve his social life. He started an e-mail list among his friends and sent out messages about events and happenings in and around San Francisco. His friends loved it, word spread and Newmark's little list grew by leaps and bounds. People started calling it Craigslist, and a phenomenon was born. Craigslist sites, found at www.craigslist.org, serve 45 cities across the United States, Canada and even England, attracting 5 million unique visitors every month. In this interview Craig talks about the start, the business model, the staff and the community.
 
Q: Can you talk a little bit about how this thing started?
 
A: In 1994, I was at Charles Schwab basically evangelizing the Internet, doing security work also. I saw a lot of people helping each other out on the Well (an early online community now owned by Salon.com) and in so-called news groups. I figured I should do some of that, too, and that it would help me connect with people better.
 
I started a little CC (e-mail) list of cool events. It grew by word of mouth, and more people wanted to be on the thing. Over time people started to say, "Hey, can we put this job on there?" or "Can you post this thing I want to sell?" This is the first half of 1995. In the middle of 1995, I had about 240 names on the CC list, and the e-mail tool I was using started breaking. So I had to use a list server and give the thing a name. By now, people were already calling it Craigslist.
 
Q: Everybody knows Craigslist is a community, but could you briefly explain to us how it works as a business?
 
A: As a business, basically, we charge for job postings. (Craigslist charges $75 to post a job opening in San Francisco and $25 in New York and Los Angeles. It doesn't charge in other cities.)
 
Q: How many employees do you have?
 
A: There's 15 of us right now.
 
Q: Your staff is all in San Francisco, and you have only 15 for the whole world. All night long?
 
A: The staff is made up of few people deliberately. It’s because we observed that people are trustworthy, so we've turned over a lot of control to people who use the site.
 
Q: What does that mean in practice?
 
A: There are no regional administrators. Instead, if anyone sees an ad they feel is wrong, they can flag it for removal. If enough people agree with them, it's removed.
 
When you have a common resource like that you have to tend it (=take care of it), or else it's going to be destroyed. That's happened in a number of cases on the Internet. One great example is the Usenet news groups. The only ones that seem to thrive are the ones that are moderated.
 

1 komment

Címkék: vocabulary extra


2008.02.26. 13:35 kisdobos

CLASS 7.1: Rent out your things


Hello. This class will be about online rental companies, the latest buzz in e-commerce (our next cycle).First,get friendly with your partner, and share some personal info.

                1. Have you rented anything from a company or a person?
                2.      Were you satisfied with the rented item?
               
3.    When is it worth renting something, as opposed to buying it?

 
Task 1. Check out http://www.hirethings.co.nz, a new online rental company. Click on “See all things for hire” at the bottom of the page. Pick three items you would rent. Choose items whose name you are not familiar with. Then figure out a little tale for each one to explain to us why you need that item.
 
 
Task 2. Check out the “help & info“ section of the website. Find the following information.
 
 
Guess: What obstacles are the owners facing when starting an online rental business?
 
SCROLL
 
DOWN
 
TO READ
 
ABOUT
 
TWO
 
PROBLEMS
 
THAT
 
ONLINE
 
RENTAL
 
STARTUPS
 
ARE
 
FACING
 
 
Task 3. Here’s two obstacles that makes life difficult for online rental startups. Also, you’ll find a possible solution for each of the two problems. Insert the signposts below (phrases that show the connection between sentences) into the article.
 
1.       and the like
2.       clear both hurdles and
3.       in turn
4.       That leads to the second problem, which is trust.
5.       The first is
6.       There are two big challenges facing an online rentals community.
7.       To tackle that concern,
8.       use that initial selection to attract early customers, and
 
 
 
 
 
February 11, 2008, 4:37 pm
Rent Anything … From the Family Down the Street
By Brad Stone
 
You can rent a car online. But how about a power drill? Or a disco globe? Or your neighbor’s pool-cleaning equipment?
 
Another idea from the first dot-com boom — rent items from your neighbors — is making a comeback.
 
“We all have access to valuable things in our home that 99.9 percent of the time aren’t being used,” said Tim McCormack, one of the three founders of iRent2U, who met studying abroad in Spain during business school and won the business-plan competition at Pepperdine University with the idea. “We are trying to create a collection of hyper-local market based on trust.”
 
Building critical mass — prospective renters won’t come clicking until there is a good selection of lenders, and vice versa. So all these new start-ups are doing deals with traditional offline rental firms, to add cars, party goods to their sites. They want to convince them to consider renting out everything from their extra propane tanks to their old pinstripe suits.
 
Do you really want to rent out your lawnmower to a stranger, even if it earns you a couple of extra bucks? (The sites let you set your own prices and rental terms). The companies are creating eBay-style feedback and ratings systems to build trust among participants.
 
It won’t be easy for any of these companies to build active communities, not just once, but in every local community they want to service. But you can bet if any of them do show momentum, acquisition-minded companies like eBay — already building out its local markets with classified ads services like Kijiji — will come knocking.
 
 
 
Understanding the article:                
What’s the philosophy of the creators?
What does it mean here to “build critical mass?”
How do the creators want to build that critical mass?
Why is an eBay-style rating system important to the site?
What does it mean that “eBay will come knocking?”
 
Task 4. Vocabulary of rentals
 
1.       Who’s a renter, one who rents or rents out items? …………………………..
2.       Opposite of renter: ………………………..
3.       A person that might want to rent: ……………………………..
4.       To allow people to rent your lawnmower: …………………..
5.       The act of renting is called ……………………….
 
 
Task 5. Find phrases in the article that mean the same thing:
 
1.       Do business with: …………………………………
2.       To cope with a problem: …………………………………
3.       You can be sure: …………………………………
4.       Collect enough people and goods: …………………………………
5.       will not visit your site: …………………………………
6.       to make people trust each other: …………………………………
7.       such things: …………………………………
8.       beginning (adj.): …………………………………
9.       then: …………………………………
10.    the other way round: …………………………………
 
 
Task 6. Let’s do a market research before we do the Hungarian version of HireThings. Interview each other.
 
1.       What items could you rent out?
2.       Which of these items would you actually rent out?
 
1.       How much is it to list my stuff on Hirethings?
2.       Who pays the success fee, the lender or the renter?
3.       How many photos can I upload to my items?
 

1 komment

Címkék: e commerce vocabulary class


2008.02.26. 13:34 kisdobos

CLASS 7.2: Online Rental - Vocabulary list

1.       The idea of renting items from your neighbors is making a comeback.
2.       Back in 2000, a Web start-up, rentanything.com, tried getting Internet users to rent, or list for rent …
3.       …. items not normally associated with the rentals market.
4.       The company raised $3 million from venture capitalists …
5.       … and then fizzled — there is no record of it on the Internet Archive after 2003.
6.       All these new startups want to be the eBay for online rentals.
7.       There are two big challenges facing an online rentals community.
8.       The first is building critical mass
9.       prospective renters won’t come clicking until there is a good selection of lenders,
10.    … and vice versa (=renters).
11.    So all these new start-ups are doing deals with traditional offline rental firms, …
12.    … to add cars, party goods and the like to their sites.
13.    They want to use that initial selection to attract early customers, …
14.    … and convince them in turn to consider renting out everything from …
15.    That leads to the second problem, which is trust.
16.    Do you really want to rent out your lawnmower to a stranger, …
17.    … even if it earns you a couple of extra bucks?
18.    To tackle that concern, the companies are creating eBay-style feedback and ratings systems …
19.    … to build trust among participants.
20.    It won’t be easy to clear both hurdles in every local community they want to service.
21.    But you can bet if any of them do show momentum, acquisition-minded companies like eBay will come knocking.

Szólj hozzá!

Címkék: e commerce class vocabulary list


2008.02.26. 13:32 kisdobos

EXTRA 7.1: History of online rentals

Task 1. Here's the full introduction from the BITS article "Rent Anything … From the Family Down the Street" by Brad Stone (February 11, 2008). Guess about the missing words.
You can rent a car online. But how about a power drill? Or a disco globe? Or your neighbor’s pool-cleaning equipment?
 
Another idea from the first dot-com boom — rent …………………….. (tsmie) from your neighbors — is making a ……………………………. (bomcecka)
 
………………… (bcka) in 2000, at least one well-financed Web start-up, rentanything.com, tried getting Internet users to rent, or list for rent, items not normally associated with the ……………………………... (ntarlse tarmek) The company ……………………. (diares) $3 million from venture capitalists and then ………………….. (dizzlef) — there is no record of it on the Internet Archive after 2003.
 
Now, at least four companies have started in the last few months to try the concept again. iRent2u, based in Los Angeles, Zilok in France, eRento in Germany and HireThings, based in New Zealand, all want to be the ………………………….. (eyaB) for online rentals. Another company, Rentmineonline, based in Britain, is focusing specifically on the real estate market and has introduced a Facebook application.

1 komment

Címkék: e commerce vocabulary extra


2008.02.26. 13:31 kisdobos

EXTRA 7.2: Opinion poll

Task 1. This is your most important homework, because we really need some practice in writing.
 
Name a few items that you could rent out - in theory - on HireThings.co.hu, the Hungarian version of this website. (You can say a few words about why you are not using these things.) Then vote whether you would actually list all these needless stuff. Post a comment here. 100-150 words would be nice. :)
 
The point is to explain your stance (=why/why not). If you’re not enthusiastic about HireThings, but like the concept of renting out your stuff, you might want to explain what modifications to the site you’d need to see in order to participate.
 
(If you're in a mood to share, you can also tell us what you think about the business idea, and the implementation (=the website).

1 komment

Címkék: writing extra opinionpoll


2008.02.26. 13:30 kisdobos

EXTRA 7.3: Vocab practice

Task 1. All of the missing words are from the vocab list.
 
1. Real Estate: Some people choose to become landlords rather than sell their homes. Could this make sense for you? Should You …………………………… Your Home (=become a landlord) or Sell It?
 
2. Male belly dancing, a centuries-old Egyptian tradition, is …………………………. - against the odds, considering its periodic suppression by government and religious officials. The problem for Mesbaah is that his craft has long been associated with homosexuality - a taboo in Egypt. (If you’re interested, read more at http://www.iht.com/articles/2008/01/02/africa/letter.php)
 
3. Peter Katona, M.D., Apria's medical director, says that DM programs operated by that company …………………………. for a variety of reasons, but the main cause was lack of funding.
 
4. Are You Searching For Dvd ………………………..? Kelkoo Uk Helps You Find Cheap Prices On Dvd ……………………………..
 
5. Flickr Photoalbum: Hair Salons, Barber Shops, …………………………….. - around the world
 
6. As long as Palestinians and Israelis harbor deep doubts that progress is possible, neither side will be able to …………………………………. of support (=sufficient support) for doing what is necessary to work for peace.
 
7. The high-flying Carlyle Group has made fortunes ……………………………. the Saudis.
 
8. WASHINGTON (Reuters) - Democrat Barack Obama ………………………… just over $36 million for his presidential campaign in January, three times more than Republican front-runner John McCain, according to a campaign finance report filed on Wednesday.
 
9. The cell-phone game is one of the great guilty pleasures of the modern age. When I bought my new phone, it had to come with ……………………………………… games.
 
10. If you think that you are going to find an opportunity that makes you money in minutes and ………………………….. thousands of dollars within the first few days, you are bound to disappoint yourself because 99% of the time that will not happen.
 
11. The purpose of the ………………………………….. Queer Parents organization is to provide a forum for the exchange of information and a social gathering space for queer (lesbian, gay, bisexual, transgender, etc.) people who are interested in child raising and parenting.
 
12. Selling apparel on the internet is no easy task. Sellers have to ………………………………….. customers who can't physically try on their clothing. "We offer a money-back guarantee, free shipping and a free silk tie with every suit purchase," says Dekel. "We try to make it as risk-free as possible."
 
 

1 komment


2008.02.19. 22:47 kisdobos

REVISION: SEO vs PPC video

Fill in the gaps.

Intro
 
Your area of ………………………………
The lowest cost ………………………. you’ll find
it ………………………….. your cost per sale …………………….
your average cost per sale is quite ……………………..
 
Main benefits of paid search over SEO:
 
Analytics
PPC ………………………….. you very precise analytics
You can see who clicked ……………………….. ad
…………………. of what particular keyword
You can ………………………… that to your search engine optimization
Office furniture (desks vs chairs)
View ……………………… your analytics
Which keyword …………………….. better
 
Better conversation
You can target the …………………………… better:
Which landing page you ……………………… visitors to
With SEO, the search engine decides it
With PPC, you specify which language page …………………….. for which keyword
You can decide which …………………… you want to target, for example
Do geotargeting better
 
It’s not one or the other, it’s both … and …

 

Szólj hozzá!

Címkék: video listening revision


2008.02.13. 17:25 kisdobos

CLASS 6.1: Should I choose PPC or SEO?

 

Story highlights

1.   Compare PPC and SEO benefits
2.   Who is PPC for?
3.   Reassure prospect


Hello. Compare PPC and SEO. After you’ve told the client about the two basic types of search marketing, probably the next question on their mind will be: “Is one approach better than the other?” Here’s a couple pictures to illustrate the strong points of SEO and PPC.
 
Help each other figure out what they mean. Test each other on the information provided on your cards.
 
SEO
 
PPC


Task 1. Read the text below about the differences between PPC and SEO. Try to memorize as much of it as you can in 5 minutes. Then we’ll try to reconstruct the text all on our own.
 
IS ONE APPROACH BETTER THAN THE OTHER?
 
That depends on what you’re trying to achieve.
 
Paid placement or PPC is the quickest and most effective way to get attention and listing on the search engines. It is a simpler concept to understand and, unlike many marketing activities, the return can be calculated accurately. It also has the potential to give business owners and managers an immediate hit.
 
PPC is ideal for launching seasonal or targeted campaigns (such as new product launches, event-related promotions like Valentine’s Day, Christmas or Father’s Day, limited time offers and geographically targeted promotions).
 
Natural placement (SEO), on the other hand, gets you more visitors. Natural results are statistically more popular, used more often and are much more cost effective over the long run. While they take longer to achieve (up to 3 months), it is all worth the effort.
 
Various studies show that a prospective buyer will use organic (=natural) searches 60% - 80% of the time. Natural search results gather up to six times more clicks than paid advertising. This is because buyers tend to trust search engines more than the advertisers. Whereas the effects of paid placement wear off quickly, organic search marketing has a real impact in the medium to long term, provided efforts are maintained. Many companies will find the longevity and substance of organic search a real benefit.
 
All in all, the best marketing campaigns combine both approaches because each presents different strengths that work well together. PPC is faster, while SEO gets you more visitors and works for you better in the long run.
 
 
 
 
Task 2. Who is PPC for? Here’s the key PPC benefits again, but tied to the type of customers who need them.Insert the phrases.
 
1.       allows you to
2.       guarantee position
3.       new to the market
4.       on a keyword by keyword basis
5.       relatively inexpensive
6.       run a seasonal promotion
7.       strongly recommend that
8.       take months to
9.       well suited to the needs of
 
Pay Per Click (PPC) is for you if …
 
1.       If you have a small budget
Since it’s precisely measurable and ……………………………., it’s very ………………………….. small and midsize firms
 
2.       If you don’t have months to wait for SEO results
E.g. if you want to ………………………………… or launch a new product, you need PPC. SEO can be very effective if done well but cannot ………………………….. and can …………………………….. have an impact on your search engine positions. If your business is ………………………………………., your site has been re-designed or launched recently, you can’t afford to wait months either. 
 
3.       If you don’t know what keywords will work for your business
We ………………………………….. you start with paid search. This ………………………………. test a large number of keywords, and to measure the results …………………………………………. This information can then be used when optimizing your website for search engines..
 
 
Task 3. Recap benefits. To finish the negotiation with the prospect, recap the benefits of PPC by heart. Below you’ll see keywords to help you ('targeted' goes for SEM in general).
 
1.       Targeted
2.       Fast
3.       Affordable
4.       Measurable
 
 
Task 4. Reassure prospect about PPC. Finally, reassure the prospect that their business is going to benefit from PPC. Use the phrases below.
 
1.       target market, find you
2.       dramatically improve, rankings
3.       direct, targeted traffic, website
4.       put you, far ahead, competition
 
 
  
 
Sources:

1 komment

Címkék: sem class comparison benefits


2008.02.13. 17:24 kisdobos

CLASS 6.2: PPC vs SEO - Vocabulary list

 
Is one approach better than the other?
 
1.       Unlike many marketing activities, the return can be calculated accurately.
2.       It also has the potential to give business owners and managers an immediate hit.
3.       PPC is ideal for launching seasonal or targeted campaigns such as new product launches,  event-related promotions (Valentine’s Day, Christmas, Father’s Day), limited time offers and geographically-targeted promotions.
4.       Natural placement (SEO), on the other hand, gets you more visitors.
5.       Natural results are much more cost-effective over the long run.
6.       While they take longer to achieve (up to 3 months), it is all worth the effort.
7.       Various studies show that a prospective buyer will use organic (=natural) searches 60-80% of the time.
8.       Natural search results gather up to six times more clicks than paid advertising.
9.       This is because buyers tend to trust search engines more than the advertisers.
10.    Whereas the effects of paid placement wear off quickly, organic search marketing has a real impact in the long term, provided efforts are maintained.
11.    Many companies will find the longevity of organic search a real benefit.
12.    All in all, the best marketing campaigns combine both approaches because each presents different strengths that work well together.
 
PPC benefits
 
13.    Since it’s precisely measurable and relatively inexpensive, therefore it’s very well suited to the needs of small and midsize firms
14.    E.g. if you want to run a seasonal promotion or launch a new product, you need PPC.
15.    SEO can be very effective if done well, but cannot guarantee position and can take months to have an impact on your search engine positions.
16.    If you don’t know what keywords will work for your business
17.    We strongly recommend that you start with paid search.
18.    This allows you to test a large number of keywords, and to measure the results on a keyword by keyword basis.
19.    This information can then be used when optimizing your website for search engines.
 
20.    Targeted. Reach people looking for your product or service.
21.    Fast. See your ads on Google within minutes of creating them
22.    affordable. Pay only for clicks, and control your spending by setting a maximum budget. 
23.    measurable. Test keywords and get data on exactly which dollars are the most productively spent
 
24.    With a combination of PPC and SEO you can make sure your target market will find you.
25.    You can dramatically improve your search engine rankings, and direct quality, targeted traffic to your website.
26.    It could put you far ahead of the competition.
 

Szólj hozzá!

Címkék: sem class vocabulary list


2008.02.13. 17:23 kisdobos

EXTRA 6.1: Comparison of PPC and SEO

Task 1. What’s in it for me? These are catch statements of the key PPC benefits. Correct the mistakes.
 
Targeted. Rich people looking for your product or service.
Fast. See your ads on Google even before creating them
Affordable. Pay only for clicks. Control spending by setting your minimum ad budget. 
Measurable. Test keywords and get data on exactly which dollars are the most often spent
 
 
Task 2. Who is PPC for? Here’s three circumstances when PPC could be preferable to SEO. Can you explain them using the prompts?
 
Pay Per Click (PPC) is for you if …
 
1.       If you have a small budget
small and midsize firms, relatively inexpensive, very well suited to the needs, precisely measurable
 
2.       If you don’t have months to wait for results
take months, launch a new product, SEO, guarantee position, run a seasonal promotion
 
3.       If you don’t know what keywords will work for your business
test a large number of keywords, on a keyword by keyword basis, for optimizing your website, start with paid search, allows you, measure the results, recommend that
 
 
 
Task 3. Grammar: The language of comparisons. Before doing this exercise look at CLASS 6.1/Task 1 and see how comparisons are done with words like 'while' and 'whereas'. The task now: 6 out of 7 sentences below contain a logical mistake.Correct them.
 
while = whereas (míg);
on the other hand (ezzel szemben),
as opposed to = unlike (szemben vmivel)
 
 
1.     While PPC is ideal when you need to run short seasonal promotions (e.g. new product launches, limited time offers, special deals) and need to able to turn campaigns on and off quickly, SEO, on the other hand, will be more cost-effective over the long run.
 
2.     As a rule of thumb, PPC is best for short term or temporary campaigns as it will get immediate results. SEO, as opposed to, can be the lowest-cost way to get traffic.
 
3.     Unlike SEO can take three to six months to deliver search rankings, PPC ads will show up within minutes of creating them.
 
4.     But, it's generally accepted that natural/organic results receive anywhere from 70-80% of the traffic. PPC ads, while, receive 20-30%.
 
5.     Only 1 out 7 searchers actually click on the PPC ads. 6 out of 7, whereas, click on the Organic listings.
 
6.     Paid search is highly measurable, as opposed to tracking results on natural search is more difficult, although not impossible.
 
7.       Unlike Search Engine Optimization, PPC ads start appearing within an hour or so of account activation and begin generating sales leads immediately.
 
 
Translate the sentences.
 
1.       Míg a természetes keresőtalálatok általában a legjobbak, és ezek adják a legnagyobb hozamot a befektetés után, azok a cégek, akik új szájttal debütálnak, jobban járnak, ha a fizetett keresőhirdetéseket választják.

2.       Miközben sok SEO ügynökség összevissza ígérget, mi el is érünk valamit, és ezt be is tudjuk bizonyítani.

3.      
A PPC kampányok már 4-5 nap múlva eredményeket hoznak, míg a keresőoptimalizálás 2-6 hónapot is igénybevehet.

4.      
Szemben a fehérkalapos SEO-val, a feketekalapos SEO a keresők megtévesztésével igyekszik magas pozíciót elérni.

5.      
A keresőoptimalizálás - nem úgy, mint a PPC - akár ingyenes is lehet, ha az ember maga csinálja.

6.      
Az SEO sokkal megbízhatóbb hosszú távon, míg a PPC alapvetően rövid távra szól.

7.      
Míg az SEO tartós forgalmat hoz egy webszájtnak jóval azután is, hogy már nem fizetünk érte az ügynökségnek, addig a PPC esetében, ha abbahagyjuk a hirdetéseket, lemondhatunk a látogatókról.

8.      
Szemben a PPC-vel, a keresőoptimalizálás hozadéka nem garantálható.

1 komment

Címkék: sem extra comparison


süti beállítások módosítása