Task 1. What’s in it for me? These are catch statements of the key PPC benefits. Correct the mistakes.
Targeted. Rich people looking for your product or service.
Fast. See your ads on Google even before creating them
Affordable. Pay only for clicks. Control spending by setting your minimum ad budget.
Measurable. Test keywords and get data on exactly which dollars are the most often spent
Task 2. Who is PPC for? Here’s three circumstances when PPC could be preferable to SEO. Can you explain them using the prompts?
Pay Per Click (PPC) is for you if …
1. If you have a small budget
small and midsize firms, relatively inexpensive, very well suited to the needs, precisely measurable
2. If you don’t have months to wait for results
take months, launch a new product, SEO, guarantee position, run a seasonal promotion
3. If you don’t know what keywords will work for your business
test a large number of keywords, on a keyword by keyword basis, for optimizing your website, start with paid search, allows you, measure the results, recommend that
Task 3. Grammar: The language of comparisons. Before doing this exercise look at CLASS 6.1/Task 1 and see how comparisons are done with words like 'while' and 'whereas'. The task now: 6 out of 7 sentences below contain a logical mistake.Correct them.
while = whereas (míg);
on the other hand (ezzel szemben),
as opposed to = unlike (szemben vmivel)
1. While PPC is ideal when you need to run short seasonal promotions (e.g. new product launches, limited time offers, special deals) and need to able to turn campaigns on and off quickly, SEO, on the other hand, will be more cost-effective over the long run.
2. As a rule of thumb, PPC is best for short term or temporary campaigns as it will get immediate results. SEO, as opposed to, can be the lowest-cost way to get traffic.
3. Unlike SEO can take three to six months to deliver search rankings, PPC ads will show up within minutes of creating them.
4. But, it's generally accepted that natural/organic results receive anywhere from 70-80% of the traffic. PPC ads, while, receive 20-30%.
5. Only 1 out 7 searchers actually click on the PPC ads. 6 out of 7, whereas, click on the Organic listings.
6. Paid search is highly measurable, as opposed to tracking results on natural search is more difficult, although not impossible.
7. Unlike Search Engine Optimization, PPC ads start appearing within an hour or so of account activation and begin generating sales leads immediately.
Translate the sentences.
1. Míg a természetes keresőtalálatok általában a legjobbak, és ezek adják a legnagyobb hozamot a befektetés után, azok a cégek, akik új szájttal debütálnak, jobban járnak, ha a fizetett keresőhirdetéseket választják.
2. Miközben sok SEO ügynökség összevissza ígérget, mi el is érünk valamit, és ezt be is tudjuk bizonyítani.
3. A PPC kampányok már 4-5 nap múlva eredményeket hoznak, míg a keresőoptimalizálás 2-6 hónapot is igénybevehet.
4. Szemben a fehérkalapos SEO-val, a feketekalapos SEO a keresők megtévesztésével igyekszik magas pozíciót elérni.
5. A keresőoptimalizálás - nem úgy, mint a PPC - akár ingyenes is lehet, ha az ember maga csinálja.
6. Az SEO sokkal megbízhatóbb hosszú távon, míg a PPC alapvetően rövid távra szól.
7. Míg az SEO tartós forgalmat hoz egy webszájtnak jóval azután is, hogy már nem fizetünk érte az ügynökségnek, addig a PPC esetében, ha abbahagyjuk a hirdetéseket, lemondhatunk a látogatókról.
8. Szemben a PPC-vel, a keresőoptimalizálás hozadéka nem garantálható.
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A hozzászólások a vonatkozó jogszabályok értelmében felhasználói tartalomnak minősülnek, értük a szolgáltatás technikai üzemeltetője semmilyen felelősséget nem vállal, azokat nem ellenőrzi. Kifogás esetén forduljon a blog szerkesztőjéhez. Részletek a Felhasználási feltételekben és az adatvédelmi tájékoztatóban.
kisdobos 2008.02.17. 00:02:49
EXTRA 6.1. Solutions to Task 1.
Pay Per Click (PPC) is for you if …
1. If you have a small budget
Since it’s precisely measurable and relatively inexpensive, it’s very well suited to the needs of small and midsize firms
2. If you don’t have months to wait for SEO results
E.g. if you want to run a seasonal promotion or launch a new product, you need PPC. SEO can be very effective if done well but cannot guarantee position and can take months to have an impact on your search engine positions. If your business is new to the market, your site has been re-designed or launched recently, you can’t afford to wait months either.
3. If you don’t know what keywords will work for your business
We strongly recommend that you start with paid search. This allows you to test a large number of keywords, and to measure the results on a keyword by keyword basis. This information can then be used when optimizing your website for search engines..
EXTRA 6.1. Possible solutions to Task 2.
1. Don’t use both ‘while’ and ‘on the other hand’ at the same time:
PPC is ideal when you … SEO, on the other hand, (=while SEO) will be more cost-effective over the long run.
2. ‘As opposed to’ means ‘unlike,’ so use it before a noun:
SEO, as opposed to PPC, … (=SEO, on the other hand, …)
3. While SEO can take three to six months to deliver search rankings, PPC ads will …
4. PPC ads, on the other hand, (=while PPC ads) receive 20-30%.
5. Don't interject whereas/while in midsentence. It's an introductory phrase to be used to begin a sentence.
You can use while/whereas with either the first or the second statement:
While only 1 out 7 searchers actually click on the PPC ads, 6 out of 7 click on the Organic listings.
Only 1 out 7 searchers actually click on the PPC ads, while 6 out of 7 click on the Organic listings.
6. Again, ‘as opposed to’ can go with a noun only, so no verb should stand after it:
Paid search is highly measurable, as opposed to search engine optimization.
If you want to keep more information, say:
Paid search is highly measurable, while tracking results of search engine optimization is more difficult, although not impossible.
7. This one is correct, because ‘unlike’ is used the same way as ‘as opposed to:’
Unlike Search Engine Optimization, PPC ads start appearing within an hour or so of account activation and begin generating sales leads immediately.
Translate the sentences.
1. While natural results are usually the best and offer the highest return, companies launching a new website are better off/had better choose paid search ads.
2. While many SEO companies will promise you the world - we achieve results and can actually prove it.
3. PPC campaigns will start to show results within 4-5 days, whereas organic SEO can take up to 2-6 months.
4. As opposed to Whitehat SEO, Blackhat SEO tries to achieve top rankings by deceiving the search engines.
5. SEO, unlike PPC, will be absolutely free if you decide to do it yourself.
6. Search engine optimization is far more reliable in long-term, whereas PPC (Pay per Click) is reliable for short term solutions.
7. Search Engine Optimization adds lasting traffic to a website long after you stop paying for it whereas with pay per click, if you stop paying your visitors disappear.
8. As opposed to PPC, SEO results cannot be guaranteed.
Sources
www.querycat.com/search?q=ppc+faq&p=2
blog.weblinc.com/seo-for-roi/
forums.seochat.com/pay-per-click-37/google-ppc-traffic-vs-organic-results-traffic-174180.html