Is one approach better than the other?
1. Unlike many marketing activities, the return can be calculated accurately.
2. It also has the potential to give business owners and managers an immediate hit.
3. PPC is ideal for launching seasonal or targeted campaigns such as new product launches, event-related promotions (Valentine’s Day, Christmas, Father’s Day), limited time offers and geographically-targeted promotions.
4. Natural placement (SEO), on the other hand, gets you more visitors.
5. Natural results are much more cost-effective over the long run.
6. While they take longer to achieve (up to 3 months), it is all worth the effort.
7. Various studies show that a prospective buyer will use organic (=natural) searches 60-80% of the time.
8. Natural search results gather up to six times more clicks than paid advertising.
9. This is because buyers tend to trust search engines more than the advertisers.
10. Whereas the effects of paid placement wear off quickly, organic search marketing has a real impact in the long term, provided efforts are maintained.
11. Many companies will find the longevity of organic search a real benefit.
12. All in all, the best marketing campaigns combine both approaches because each presents different strengths that work well together.
PPC benefits
13. Since it’s precisely measurable and relatively inexpensive, therefore it’s very well suited to the needs of small and midsize firms
14. E.g. if you want to run a seasonal promotion or launch a new product, you need PPC.
15. SEO can be very effective if done well, but cannot guarantee position and can take months to have an impact on your search engine positions.
16. If you don’t know what keywords will work for your business
17. We strongly recommend that you start with paid search.
18. This allows you to test a large number of keywords, and to measure the results on a keyword by keyword basis.
19. This information can then be used when optimizing your website for search engines.
20. Targeted. Reach people looking for your product or service.
21. Fast. See your ads on Google within minutes of creating them
22. affordable. Pay only for clicks, and control your spending by setting a maximum budget.
23. measurable. Test keywords and get data on exactly which dollars are the most productively spent
24. With a combination of PPC and SEO you can make sure your target market will find you.
25. You can dramatically improve your search engine rankings, and direct quality, targeted traffic to your website.
26. It could put you far ahead of the competition.
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