Story highlights1. Compare PPC and SEO benefits2. Who is PPC for?3. Reassure prospectHello. Compare PPC and SEO. After you’ve told the client about the two basic types of search marketing, probably the next question on their mind will be:…
2008.02.13. 17:25 kisdobos
CLASS 6.1: Should I choose PPC or SEO?
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Címkék: sem class comparison benefits
2008.02.13. 17:24 kisdobos
CLASS 6.2: PPC vs SEO - Vocabulary list
Is one approach better than the other? 1. Unlike many marketing activities, the return can be calculated accurately.2. It also has the potential to give business owners and managers an immediate hit.…
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Címkék: sem class vocabulary list
2008.02.13. 17:23 kisdobos
EXTRA 6.1: Comparison of PPC and SEO
Task 1. What’s in it for me? These are catch statements of the key PPC benefits. Correct the mistakes. Targeted. Rich people looking for your product or service. Fast. See your ads on Google even before creating themAffordable. Pay only for clicks. Control spending by setting your minimum…
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Címkék: sem extra comparison
2008.02.13. 17:22 kisdobos
EXTRA 6.2. Revision of SEM 101
Task 1. Prepositions. Fill in the gaps. There are two gaps where you don’t need a preposition. 1. Do a search ……………. Google or Yahoo!, 2. and you'll…
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Címkék: sem extra revision
2008.01.30. 13:08 kisdobos
CLASS 4.1: You need to rank high
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Címkék: sem summary vocabulary class persuasion
2008.01.30. 13:07 kisdobos
CLASS 4.2: Vocabulary list - PPC 101
Pay-Per-Click Advertising1. Do a search on Google or Yahoo!, 2. and you'll notice a different type of listings around the natural results. 3. Google’s code name for pay-per-click ads…
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Címkék: sem class vocabulary list
2008.01.30. 13:06 kisdobos
EXTRA 4.1: Prepositions
Task 1. Prepositions To 2X, for 3X, past, in, on 3X, around, through 2X, from 1. Do a search ……………. Google or Yahoo!, 2. and you'll notice a different type of listings…
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Címkék: sem vocabulary extra
2008.01.30. 13:05 kisdobos
EXTRA 4.2: PPC FAQ
Task 1. Introducing an FAQ section to our website was a truly great idea. We got all these questions from visitors waiting to be answered. Keep your answers short, use 3-4 sentences max. Pls avoid technical words. Put your replies in the Comments, indicating also what questions you are…
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Címkék: sem faq summary extra persuasion
2008.01.30. 13:04 kisdobos
EXTRA 4.3: Learn from other SEOs
SCROLL DOWN TO READ HOW OTHER PROFESSIONAL SEOS IN THE US AND THE UK ANSWERED THESE QUESTIONSNext are answers to the previous questions given by other SEOs. Do not read them until you answered your…