Task 1. Prepositions. Fill in the gaps. There are two gaps where you don’t need a preposition.
1. Do a search ……………. Google or Yahoo!,
2. and you'll notice a different type of listings …………….. the natural results.
3. can be bought …………………. Google AdWords
4. click ………………………….. your ad
5. Google’s code name ……. pay-per-click ads
6. most users don’t click ………… the first three pages of search results
7. not appearing …………. the top listings can be the difference between success or failure
8. PPC has some tremendous advantages ………. online businesses.
9. The cost per click varies …………… 50 cents …………. $50.
10. when they are searching …………. your product.
11. You can drive traffic …………… your site
12. You choose your keywords based ………….. what you think your prospective customers will use
13. the site is invisible …………… the major search engines
14. you will hold a significant advantage …………… your competitors.
15. the search engines will recognise it …………….. important enough to display on the first three pages of search results.
16. appear on the top and ……………. the right hand side of the page
17. "natural results" are listed ……………….. the main body of the page.
18. displayed only ……………. people who express interest …………. what you sell,
19. types a keyword into the search engine matching ………… any of the advertiser's keywords.
20. Advertisers bid …………. keywords.
21. Pay Per Click, however, is purchased …………….. a cost per click basis
22. It is ………………….. you to decide how much you want to spend.
23. We can see which keywords/phrases lead …………… clicks or sales
24. a pre-determined amount will be withdrawn ………………. your budget.
25. Get ………………… touch.
26. Natural results are much more cost-effective ……………….. the long run.
27. Whereas the effects of paid placement wear ………………….. quickly, …
28. While they take longer to achieve (up to 3 months), it is all worth …………… the effort.
29. You can direct quality, targeted traffic …………….. your website.
30. If you don’t know what keywords will work ……………….. your business
31. This allows you to measure the results ………………………… a keyword by keyword basis.
32. It could put you far ……………………….. the competition.
Task 2. Fill in the gaps with phrases beginning with the letter provided.
1. SEO helps your site to a………………… top rankings on Google’s Results Page
2. SEO improves your ranking in a search engine’s l…………………...
3. Optimizing your website enables it to r………………… high in Google
4. Simply p………………, SEO tries to get you on the first page of search results for the searched keywords
5. SEO d…………………….. more traffic to your website
6. SEO can encourage users to t……………………… the actions you want
7. SEO improves/contributes to brand name recognition in a big w…………………..
8. The price for a service or product is directly p………………………… the effort involved.
9. There is a lot of effort that g…………………… SEO
10. There are, t………………………y, two ways to be found in search engines:
11. through natural or paid …………………………..
12. Many individuals soon discover what an enormous chore it is to m………………………all search engine criteria
13. If you have heard that search engine optimization takes time you heard r…………………...
14. Work that you do one month will benefit you for months or years t………………………….
15. Typically, you should start seeing very positive rankings w…………………….. 6 months of your campaign start.
16. If your website is hidden in popular search engines c……………………….. are that your customers will go elsewhere - most likely to your competitors
17. Search Engine Optimization will use t………………………… strategies to obtain top listing for your website.
18. SEO s……………………………. “Search Engine Optimization”.
19. Websites with a higher ranking tend to get more e…………………………
20. V………………….. studies show that a prospective buyer will use organic (=natural) searches 60-80% of the time.
21. organic search marketing has a real impact in the long term, p…………………… efforts are maintained.
22. Many companies will find the l……………………….. of organic search a real benefit.
23. Since it’s precisely measurable and relatively i…………………………, …
24. it’s very well s…………………………… the needs of small and midsize firms
25. E.g. if you want to r………………… a seasonal promotion or launch a new product, you need PPC.
26. We s……………………………. recommend that you start with paid search.
27. You can d………………………… improve your search engine rankings …
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A hozzászólások a vonatkozó jogszabályok értelmében felhasználói tartalomnak minősülnek, értük a szolgáltatás technikai üzemeltetője semmilyen felelősséget nem vállal, azokat nem ellenőrzi. Kifogás esetén forduljon a blog szerkesztőjéhez. Részletek a Felhasználási feltételekben és az adatvédelmi tájékoztatóban.
kisdobos 2008.02.13. 18:41:32
Solutions to Task 1.
1. Do a search in/on Google or Yahoo!,
2. and you'll notice a different type of listings around the natural results.
3. can be bought via Google AdWords
4. click on/through your ad
5. Google’s code name for pay-per-click ads
6. most users don’t click past the first three pages of search results
7. not appearing in the top listings can be the difference between success or failure
8. PPC has some tremendous advantages for online businesses.
9. The cost per click varies from 50 cents to $50.
10. when they are searching for your product.
11. You can drive traffic to your site
12. You choose your keywords based on what you think your prospective customers will use
13. the site is invisible to the major search engines
14. you will hold a significant advantage over your competitors.
15. the search engines will recognise it as important enough to display on the first three pages of search results.
16. appear on the top and on the right hand side of the page
17. "natural results" are listed down the main body of the page.
18. displayed only to people who express interest in what you sell,
19. types a keyword into the search engine matching ------ any of the advertiser's keywords.
20. Advertisers bid on/for keywords.
21. Pay Per Click, however, is purchased on a cost per click basis
22. It is up to you to decide how much you want to spend.
23. We can see which keywords/phrases lead to clicks or sales
24. a pre-determined amount will be withdrawn from your budget.
25. Get in touch.
26. Natural results are much more cost-effective over the long run.
27. Whereas the effects of paid placement wear off quickly, …
28. While they take longer to achieve (up to 3 months), it is all worth ----- the effort.
29. You can direct quality, targeted traffic to your website.
30. If you don’t know what keywords will work for your business
31. This allows you to measure the results on a keyword by keyword basis.
32. It could put you far ahead of the competition.
Task 2. Fill in the gaps with phrases beginning with the letter provided.
1. SEO helps your site to achieve top rankings on Google’s Results Page
2. SEO improves your ranking in a search engine’s listings
3. Optimizing your website enables it to rank high in Google
4. Simply put, SEO tries to get you on the first page of search results for the searched keywords
5. SEO drives more traffic to your website
6. SEO can encourage users to take the actions you want
7. SEO improves/contributes to brand name recognition in a big way
8. The price for a service or product is directly proportional the effort involved.
9. There is a lot of effort that goes into SEO
10. There are, typically, two ways to be found in search engines:
11. through natural or paid search
12. Many individuals soon discover what an enormous chore it is to meet all search engine criteria
13. If you have heard that search engine optimization takes time you heard right
14. Work that you do one month will benefit you for months or years to come
15. Typically, you should start seeing very positive rankings within 6 months of your campaign start.
16. If your website is hidden in popular search engines chances are that your customers will go elsewhere - most likely to your competitors
17. Search Engine Optimization will use time-tested strategies to obtain top listing for your website.
18. SEO stands for “Search Engine Optimization”.
19. Websites with a higher ranking tend to get more eyeballs
20. Various studies show that a prospective buyer will use organic (=natural) searches 60-80% of the time.
21. organic search marketing has a real impact in the long term, provided (=if) efforts are maintained.
22. Many companies will find the longevity of organic search a real benefit.
23. Since it’s precisely measurable and relatively inexpensive …
24. it’s very well suited the needs of small and midsize firms
25. E.g. if you want to run a seasonal promotion or launch a new product, you need PPC.
26. We strongly recommend that you start with paid search.
27. You can dramatically improve your search engine rankings …