Pay-Per-Click Advertising
1. Do a search on Google or Yahoo!,
2. and you'll notice a different type of listings around the natural results.
3. Google’s code name for pay-per-click ads
4. that can be bought through Google AdWords
5. You buy keywords for your ad that you predict your target market will use when they are searching for your product.
6. click through your ad
7. can be bought through Google AdWords
8. The cost per click typically varies from 50 cents to $15.
9. PPC has some tremendous advantages for online businesses.
10. Pay Per Click reaches your target buyer at the perfect point in time.
11. Most advertising is “interruption-based” –
12. it inserts itself in front of you as you’re going about your daily life,
13. whether that’s watching a television program or …
14. It’s somewhat effective certainly, but it’s limited
15. because the people who see these ads are preoccupied with other things.
16. Pay Per Click advertisements, on the other hand, are delivered at the precise moment that a prospect is looking for information,
17. and perfectly matching the search topic in question.
PPC FAQ
1. the site is invisible to the major search engines
2. you will hold a significant advantage over your competitors.
3. the search engines will recognise it as important enough to display on the first three pages of search results.
4. appear on the top and on the right hand side of the page
5. "natural results" are listed down the main body of the page.
6. displayed only when someone enters a search phrase that is the same as a keyword in your campaign.
7. displayed only to people who express interest in what you sell,
8. rather than a casual uninterested browser.
9. types a keyword into the search engine matching any of the advertiser's keywords.
10. Advertisers bid for keywords.
11. Pay Per Click, however, is purchased on a cost per click basis
12. It is up to you to decide how much you want to spend.
13. we aim to turn every £1 you spend into £1+ in sales.
14. We can see which keywords/phrases lead to clicks or sales
15. a pre-determined amount will be withdrawn from your budget.
16. Get in touch.
17. We can give you an estimate of how many people are searching
Ajánlott bejegyzések:
A bejegyzés trackback címe:
Kommentek:
A hozzászólások a vonatkozó jogszabályok értelmében felhasználói tartalomnak minősülnek, értük a szolgáltatás technikai üzemeltetője semmilyen felelősséget nem vállal, azokat nem ellenőrzi. Kifogás esetén forduljon a blog szerkesztőjéhez. Részletek a Felhasználási feltételekben és az adatvédelmi tájékoztatóban.