Kisdobos Presents: English for Marketers

An interactive workpad for Kisdobos's course "English for Marketers." For Arcus Search / Upper intermediate level ----Created by Kisdobos

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2008.03.05. 08:00 kisdobos

CLASS 8.3: Craigslist - Vocab list

The Jon Stewart Show
 
1.       Craig: I’m very glad to be here.
2.       Jon: Why is it that horny people seem to have so many afternoons free?
3.       Jon: In terms of … afternoon delight ... is what you’re suggesting?
4.       Craig: We’re about serving everyday human needs, we started more with jobs and places to live
5.       Jon: How quickly that changes
6.       Jon: You created this company, you should be flying around in jets, and doing terrible things to people that you force to be subservient to you
7.       Craig: I spend my time, full time, doing customer service, usually means answering emails.
8.       Jon: When you mean petty scam, would that include saying you’re 26 and athletic and ready for anything, and then it turns out that you’re 45 and dude.
9.       Craig: That has been an issue.
10.    Jon: The most amazing thing about it that you haven’t sold the company to a larger entity that now has to make more money off it.
11.    Craig: Well that’s part of the whole culture of trust thing we got going.
12.    That’s why we don’t sell out.
 
Some thoughts about Craigslist
 
13.     The site is a bare-bones design and yet draws anyone and everyone for job opportunities.
14.    Given that Craigslist initially started as an e-mail distribution list, it was indeed marketed solely through word of mouth – if you can even call it “marketed.”
15.    Craig originally started Craigslist to tell friends about upcoming tech or art events in SF.
16.    Craigslist has done a terrific job of removing barriers for users to post and browse the site.
17.    Perhaps the key product decision was not requiring user registration, thereby allowing anonymous posting and browsing.
18.    To characterize Craigslist as just a classifieds site is a big understatement.
19.    I would argue that the entertainment value of the site to users is a key aspect to the Craigslist consumer experience.
20.    I often peruse the site to read the outlandish posts in the “Casual Encounters” and “Rants and Raves” sections.
21.    These posts foster the sense of community and trust that give consumers greater confidence in the commercial-oriented classifieds.
22.   Craigslist has some mechanisms for preventing the posting of inappropriate content, but for the most part, it is up to the users to flag content (=for removal).
23.    Craigslist is more of a public service than a for-profit entity, eschewing many opportunities to monetize its user base.
24.    Craig has turned down many acquisition offers for Craigslist that would by any measure make him a very rich man.
 
Interview with Craig Newmark
 
25.   Back in 1994, Craig Newmark was working a computer security job at Charles Schwab
26.   His friends loved it, word spread.
27.   A: In 1994, I was at Charles Schwab basically evangelizing the Internet.
28.   I figured I should do some of that, too, and that it would help me connect with people better.
29.   It grew by word of mouth, and more people wanted to be on the thing.
30.   Over time people started to say, "Hey, can we put this job on there?" or "Can you post this thing I want to sell?"
31.   As a business, basically, we charge for job postings.
32.   Craigslist charges $75 to post a job opening in San Francisco.
33.   There's 15 of us right now.
34.   The staff is made up of few people deliberately.
35.   We've turned over a lot of control to people who use the site.

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