Kisdobos Presents: English for Marketers

An interactive workpad for Kisdobos's course "English for Marketers." For Arcus Search / Upper intermediate level ----Created by Kisdobos

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2008.02.06. 13:27 kisdobos

EXTRA 5.3. Learn from other SEOs

SCROLL
 
 
DOWN
 
 
TO
 
 
SEE
 
 
AUTHENTIC
 
 
ANSWERS
 
 
FROM
 
 
AMERICAN
 
 
SEO’S
 
Task 1. Here's the same questions again answered by professional SEOs. Figure out which answer matches which question. The phrases in bold are useful SEO expressions.
 
……………. What is SEO?
……………. What ranking is best?
……………. How can my site become visible in search engines?
……………. What's the difference between PPC and SEO?
……………. Why should I be doing SEO?
……………. Why do I need a company to do SEO for me?
……………. Why is SEO expensive?
……………. When will I get to see the results from?
 
 
Answer 1
The price for a service or product is directly proportional to the effort involved. There is a lot of effort that goes into SEO and thus the prices are relatively high.
 
Answer 2
There are, typically, two ways to be found in search engines like Google and, depending on one’s sales and marketing objectives: through natural or paid listing.
 
Answer 3
Pay Per Click are paid ads. Organic Search Engine Optimization aims to generate top natural search positions where the majority of searchers click. Natural SEO gains positions from content and links.
 
Answer 4
Many individuals undertake optimization on their own, but soon discover what an enormous chore it is to meet all search engine criteria. By obtaining specialists in the field of SEO, such as Arcus Search, you will be able to …
 
Answer 5
Research shows that many do not go past the first two pages of search results – typically this is the Top 20. Hence, for a web page to get more traffic coming from the search engines, and more sales in the end, it must feature in the first two pages.
 
Answer 6
If you have heard that search engine optimization takes time you heard right. Typically, you should start seeing very positive rankings within 6 months of your campaign start. Depending on how old or established your website already is, or is not, and depending on your competition, this number can vary from company to company.
SEO is a long-term marketing option that has a very positive ROI when looking at the big picture. Work that you do one month will benefit you for months or years to come.
 
Answer 7
Without SEO services, most websites are simply lost in the millions of search results. If your website is hidden in popular search engines like Google, your online business may never succeed because chances are that your customers will go elsewhere - most likely to your competitors who might be doing SEO and are easily found on search engine results.
 
Search Engine Optimization will use time-tested strategies to obtain top listing for your website. By appearing in the first few pages of search engine results, your website will be visited more frequently and, in turn, be considerably more profitable.
 
Answer 8
SEO stands for “Search Engine Optimization”. The goal of SEO is for your website to show up in the first few results when someone searches on a search engine. Websites with a higher ranking tend to get more eyeballs, so the closer to the top, the more traffic you will get.

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A hozzászólások a vonatkozó jogszabályok  értelmében felhasználói tartalomnak minősülnek, értük a szolgáltatás technikai  üzemeltetője semmilyen felelősséget nem vállal, azokat nem ellenőrzi. Kifogás esetén forduljon a blog szerkesztőjéhez. Részletek a  Felhasználási feltételekben és az adatvédelmi tájékoztatóban.

kisdobos 2008.02.07. 17:58:15

Solutions

Answer 8 ……………. What is SEO?
Answer 5 ……………. What ranking is best?
Answer 2 ……………. How can my site become visible in search engines?
Answer 3 ……………. What's the difference between PPC and SEO?
Answer 7 ……………. Why should I be doing SEO?
Answer 4 ……………. Why do I need a company to do SEO for me?
Answer 1 ……………. Why is SEO expensive?
Answer 6 ……………. When will I get to see the results from?
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