Hello. All the pictures here are related to SEO in some ways. Can you figure out?
This story is told by an SEO.
“I decided to do a little un-scientific marketing research among my colleagues. I asked 15 people “Do you know what SEO is”? Not one of the 15 people that I asked had a clue. It would not get much better when I followed it up with “Search Engine Optimization?” ----http://www.97thfloor.com/blog
Discuss:
· How many people have heard about SEO in Hungary? Typically these people would be who?
· How often do you meet prospective clients who have placed banner ads or other paid ads online, but either haven’t heard of SEO, or didn’t understand why they need to optimize their website.
Task 1. Understanding SEO without progamming knowledge. You are a professional SEO and the whole idea of SEO may now seemso basic to you that it’s easy to forget that not everyone is an expert in it. A prospective client might just have heard about SEO for the first time, so you might have to answer a few basic questions. What would you answer if a client asked:
What does the acronym “SEO” mean?
Why should we optimize search engines?
What is SEO?
These phrases could be helpful:
is short for stands for in short improve enable rank
Task 2. Learn to be simple. You want to give an answer so simple that even a child can understand it.The word “simple” alone, however, does not make an answer simple. Which client would be helped by an answer like this:
“Simply put, SEO means designing each webpage in such a way, that the site's content will be thoroughly mapped and indexed to keywords that potential customers employ when seeking your products or services.”
SEO Boxing. Here’s some definitions written by SEO companies in an effort to explain what SEO is. We’re gonna have a box fight between the companies. The winner is the one that gives a clear explanation. The loser is the one that just confuses the prospect more.
ROUND 1
1. “SEO is the process in which your website undergoes redevelopment to more effectively communicate your keywords to search engines.“
2. “SEO helps your site to achieve top rankings on Google’s Results Page by making it friendly to Google. Appearing higher in the results, your site will receive more traffic.” www.webuildpages.com
ROUND 2
3. “Simply put, SEO is the art and science of increasing the number of visitors to your website by getting you on the first page of search results for a searched keyword - the closer to the top, the better.” http://www.sevensolutions.com.au
4. “Search Engine Optimization is the art of aligning a website's attributes to the algorithms of the search engines.“
ROUND 3
5. “SEO (Search Engine Optimization) is a continuous refinement of your website to further improve its chances of being ranked in the top results of a search engine, like Google, for a searched keyword.”
6. “What is SEO? SEO is a highly specialist discipline which only trained technicians backed by continuous research and testing facilities can successfully deliver.“
What did the winners in these fights know about simple answers?
Task 3. How will SEO benefit me? What the winners knew is this: to answer a question, you have to understand why your client is asking the question. Very often on the minds of customers is the question: What does this do for me? When they ask “What is SEO?,” all they really want to know is what service SEO does for them.
Clearly, SEO improves your ranking, but this is not the end benefit that a client gets. Your improved ranking, in turn, improves something else. And that something else, in turn, improves yet another thing. What is the ultimate benefit that SEO does for a client? Provide the missing information.
SEO enables our clients to ……………………………………………………
The better our clients rank, the more ……………………………...………….
The more …………………………………, the more ………………drives to our clients.
Task 4. Some more benefits.
Search Engine Optimization (SEO) is for you if [Explain the “if” part] |
When done correctly, search engine optimization can bring people to your site that are actually looking for what you [………………….]. You know they’re looking for it because they typed in a key word or phrase that is directly related to your content.
Search engine optimization, and search engine marketing in general, can serve a number of different purposes. It can [………………….] sales and leads, both online and offline. It can [………………………] search engine users to take the actions you desire, such as signing up for your newsletter, registering for a seminar, and so on.
Your website’s prominent position on the search engine results pages (SERPs) […………………….] branding and name recognition in a big way.
Task 5. Superb definitions. I’m an English teacher.My job in the past seven years has been to explain new things to my students as best as I could. So let me share with you the three key rules I discovered, which may be helpful to you when you want to explain unfamiliar concepts to your clients.
Actually, no! Let me have you figure it out for yourselves by looking at examples that need improving. Each sentence below illustrates a different issue.
1. ……………………………………
“What is SEO? SEO is a highly specialist discipline which only trained technicians backed by continuous research and testing facilities can successfully, bla, bla, bla, blablah, blah …“
2. ……………………………………
“With an emphasis on the key topics threaded throughout the individual pages, SEO ensures that your pages are readable to the spiders crawling your site.“
3. ……………………………………
“Optimization of a site for search engines (SEO services) is a complex of actions directed at creation of conditions at which the site will be on the leading search positions in search engines for a set of key phrases.”
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The 3 rules of giving superb definitions
To sum up, a definition is basically a summary explanation. In my experience, to give superb definitions you need to do three things:
1. Grab the key things (no bla, bla)
2. Use familiar concepts (no spiders, no algorithms; don’t take these things for granted)
3. Keep it simple (no complicated wording: XXX: SEO is a complex of actions directed at creation of conditions, at which a site …)
The most important of these three rules is to find the key point your client needs to hear.
Sources:
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A hozzászólások a vonatkozó jogszabályok értelmében felhasználói tartalomnak minősülnek, értük a szolgáltatás technikai üzemeltetője semmilyen felelősséget nem vállal, azokat nem ellenőrzi. Kifogás esetén forduljon a blog szerkesztőjéhez. Részletek a Felhasználási feltételekben és az adatvédelmi tájékoztatóban.
kisdobos 2008.02.07. 17:47:23
CLASS 5.1. SEO Boxing. Solutions to Task 2.
ROUND 1 winner:
“SEO helps your site to achieve top rankings on Google’s Results Page by making it friendly to Google. Appearing higher in the results, your site will receive more traffic.”
www.webuildpages.com
ROUND 2 winner:
“Simply put, SEO is the art and science of increasing the number of visitors to your website by getting you on the first page of search results for a searched keyword - the closer to the top, the better.
www.sevensolutions.com.au
ROUND 3
SEO (Search Engine Optimization) is a continuous refinement of your website to further improve its chances of being ranked in the top results of a search engine, like Google, when someone searches on a search engine for your chosen keyword.
www.vinove.com
CLASS 5.1. Solutions to Task 3.
SEO enables our clients to …
a. appear on the very first or second page of Google results
b. rank high in a search engine's listings for your chosen keywords.
c. achieve top rankings on Google’s Results Page
In turn, the better our clients rank, the more traffic they get.
The more traffic they get, the more sales it drives to our clients.
CLASS 5.1. Benefits. Solution to Task 4.
SEO enables our clients to achieve top rankings in Google. The better our clients rank, the more traffic they get. More traffic drives more sales to our clients.
Solutions
BETTER TARGETING. When done correctly, search engine optimization can bring people to your site that are actually looking for what you are offering. You know they’re looking for it because they typed in a key word or phrase that is directly related to your content.
GENERATE SALES, LEADS, REGISTRATIONS. Search engine optimization, and search engine marketing in general, can serve a number of different purposes. It can generate sales, both online and offline. It can generate leads. It can convince search engine users to take the actions you desire, such as signing up for your newsletter, registering for a seminar, and so on.
IMPROVE NAME RECOGNITION. Your website’s prominent position on the search engine results pages (SERPs) contributes to branding and name recognition in a big way.
easywebbers.blogspot.com/2006/03/why-do-i-need-seo.html
CLASS 5.1. Benefits. Solution to Task 5.
To give SUPERB DEFINITIONS, in my experience, you need to:
1. Grab the key things (no bla, bla)
2. Use familiar concepts (take nothing for granted)
3. Keep it simple (no jargon or complicated wording: SEO is a complex of actions directed at creation of conditions, at which a site …)
1. Get to the point (no bla, blah)
“What is SEO? SEO is a highly specialist discipline which only trained technicians backed by continuous research and testing facilities can successfully deliver, blah, blah, blah, blablah, blah …“
Find the key thing your client needs to hear. The ultimate question on your client’s mind is: How does SEO benefit me? The benefit with SEO is that it helps your site rank high in Google, and get more traffic, and in turn, more sales. That’s the key point that should come across.
2. Use familiar concepts (don’t take ”spiders” for granted)
“With an emphasis on the key topics threaded throughout the individual pages, SEO is a complex of actions directed at creation of conditions at which your pages will be found by spiders and get to the leading search positions in search engines for a set of key phrases.”
Some people are not even familiar with the acronym “SEO”, so why do you expect them to understand “key topics threaded throughout the individual pages?” And how does a spider get into the computer system? This whole explanation is just way too technical, and leaves me in the dark. I don’t understand a word of it.
3. Keep it simple (no complicated wording)
“Optimization of a site for search engines (SEO services) is a complex of actions directed at creation of conditions at which the site will be on the leading search positions in search engines for a set of key phrases.”
The message is okay, but this wording is just ridiculously complicated. Cut this out: “A complex of actions directed at creating conditions at which the site will be …” Talk like a human, and just say: “SEO helps a site to ...” “Be on the leading search positions” means “rank high in Google.” There is beauty in simplicity.