Kisdobos Presents: English for Marketers

 Story highlights1.   Compare PPC and SEO benefits2.   Who is PPC for?3.   Reassure prospectHello. Compare PPC and SEO. After you’ve told the client about the two basic types of search marketing, probably the next question on their mind will be:…

 Is one approach better than the other? 1.       Unlike many marketing activities, the return can be calculated accurately.2.       It also has the potential to give business owners and managers an immediate hit.…

Task 1. What’s in it for me? These are catch statements of the key PPC benefits. Correct the mistakes. Targeted. Rich people looking for your product or service. Fast. See your ads on Google even before creating themAffordable. Pay only for clicks. Control spending by setting your minimum…

 Task 1. Prepositions. Fill in the gaps. There are two gaps where you don’t need a preposition. 1.         Do a search ……………. Google or Yahoo!, 2.         and you'll…